Consumer Staples Stocks Are Holiday Laggards

Last 12-Month Return (%): Stocks with a red number declined by that percentage over the last 12 months. Stocks with a black number increased by that percentage.

Forecast 1-Year Return: Stocks with a red number are projected to decline by that percentage over the next 12 months. Stocks with a black number in the table are projected to move higher by that percentage over the next 12 months.

Value Level: Price at which to enter a GTC limit order to buy on weakness. The letters mean; W-weekly, M-monthly, Q-quarterly, S-semiannual and A-annual.

Pivot: A level between a value level and risky level that should be a magnet during the time frame noted.

Risky Level: Price at which to enter a GTC limit order to sell on strength.

Ambev (ABV) ($41.96): Set a multi-year high at $44.63 on April 20. The stock is rated strong buy, is 19.2% overvalued and has an elevated trailing 12 months price-to-earnings ratio of 27.2. The daily chart is neutral with the 50-day and 200-day SMAs at $41.06 and $39.56. The weekly chart shifts to negative with a close this week below the five-week MMA at $41.32. My monthly value level is $38.03 with a weekly pivot at $41.98 and semiannual risky level at $43.14.

Anheuser Busch (BUD) ($87.54): Set a multi-year high at $91.20 on Oct. 5. The stock is rated strong buy, is 10.2% overvalued and has a slightly elevated trailing 12 months P/E of 18.9. The daily chart is negative with the 50-day and 200-day SMAs at $85.98 and $78.92. The weekly chart stays positive with a close this week above the five-week MMA at $86.78. My quarterly value level is $76.90 with a weekly pivot at $87.00 and monthly risky level at $89.28.

Colgate Palmolive (CL) ($105.05): Set a multi-year high at $110.97 on Oct. 17. The stock is rated buy, is 6.7% overvalued and has a slightly elevated trailing 12 months P/E of 19.8. The daily chart is negative with the 50-day and 200-day SMAs at $106.54 and $103.07. The weekly chart stays negative with a close this week below the five-week MMA at $106.09. My semiannual value level is $101.69 with a weekly risky level at $108.33.

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