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Nutrisystem Gears Up To Help The More Than Half Of Americans Planning To Make Weight Loss One Of Their New Year's Resolutions

Expanded Menu

To help dieters succeed in the New Year, Nutrisystem is adding nearly 30 new and improved foods -- among them are Chicken Pot Pie, Spicy King Pao Noodle, Cinnamon Streusel Muffin and a Cheesecake Bar.  Today, there are literally hundreds of Nutrisystem menu combinations, including gourmet-style frozen dishes, as well as the convenience of pantry-ready choices, which are easily storable and transportable for breakfast, lunch, dinner, snacks and dessert in the office or on the road.  Nutrisystem offers tailored plans for women, men, seniors, teens, and vegetarians.  The Company also offers a special program – called Nutrisystem D – specifically designed for the increasing number of people with diabetes, as well as those who are at risk for diabetes.

Improved Website

Just in time for the New Year's resolution rush, Nutrisystem has redesigned its extensive website – Nutrisystem.com – to make it even easier to sign up and get information and advice to help dieters succeed.  Last year, Nutrisystem received an average of 3,000 inquiries an hour by phone and web throughout the month of January. 

The website also offers free online tools and trackers, tips and community support with complimentary access to registered dietitians, weight loss counselors and certified diabetes educators.  Once a member reaches their goal, there are now a variety of maintenance programs to help them transition back to eating on their own.

Real-Life Success Stories

Nutrisystem programs appeal to a wide-range of people interested in losing weight for a variety of reasons – people like Dr. Michael Haney, a physician who understood the need to lose weight to become a better role model for his family and patients; Nick Gaudio, a 30-year old whose weight gain left him feeling depressed; Tara Primis, a mother of two whose weight had grown to 276 pounds and was looking for a vegetarian program to guide her through weight loss; Mara Hall and Coralee Grebe who both chose Nutrisystem D to help lose weight to better manage their diabetes and prediabetes conditions, respectively.

Sneak Peek at New Ads

Nutrisystem has revealed it will launch a campaign featuring multiple creative streams during the peak diet season to reach different dieting segments with more targeted, relevant messaging.  "We know there are different kinds of dieters and we know we have high brand recognition," explained Amburgey.  "The challenge becomes how can we explain the Nutrisystem trifecta – efficacy, easy-of-use and value."  The distinct advertising creative concepts will roll out beginning December 26 and will be complemented by direct marketing and social efforts on the Company's Facebook, YouTube, Twitter, Pinterest and Instagram pages where real customers have already started posting pictures declaring their readiness. Here are brief descriptions of the three creative platforms, along with sample video:

"Now I Can" – A fresh take on the personal testimonial with "humanized" celebrities and real people in the same format.  In this execution, the Nutrisystem® program is the hero, the individual's personal dieting struggle is solved and their success is celebrated. 

"Tipping the Scales" – The goal of these truly unique ads is to reach out to those who may have considered Nutrisystem, but have not tried it yet.  The life's "tipping points" theme – those triggers to gaining weight most of us experience in life – is something almost anyone can relate to. 

  "Open the Box" – This explanatory spot helps showcase the wide range of components that come at no additional charge as part of the most popular Nutrisystem programs –  everything from science to expert counseling and group support.  This creative is designed to complement the other spots and provide additional context

To find out more information about Nutrisystem for the New Year and to order today, click here or call 1-888-841-2572. You can also find more information about Nutrisystem on Facebook at facebook.com/Nutrisystem and on Twitter at twitter.com/Nutrisystem

Survey Methodology

The survey was conducted online within the United States by Harris Interactive on behalf of Nutrisystem from Dec 7 – 11, 2012 among 3,036 adults age 18 and older.  For complete survey methodology, including weighting variables, please visit harrisinteractive.com

Additional information on Nutrisystem; extensive real-life testimonials; interviews with executives and renowned experts + video and images available upon request.

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