Sheraton, Westin and Le Méridien, Starwood’s upper upscale brands, enjoyed a strong year of growth with the opening of a flagship Manhattan property, The Westin New York Grand Central, and the addition of nearly 7,000 rooms in China. Openings included the Sheraton Macao Hotel, Cotai Central - the largest Starwood hotel to open worldwide in 2012 and, upon completion, the largest hotel in Macao. Conversions increased during the year in North America and Latin America, and included the openings of The Westin Lake Las Vegas, Le Méridien Arlington, The Westin Snowmass Resort, Sheraton Vitoria in Brazil, and Le Méridien Mexico City in Mexico, among others.Starwood’s mid-market brands, Four Points by Sheraton, Aloft and Element, saw the most openings since 2009. In 2012, the company opened the largest number of Four Points by Sheraton hotel rooms in over 10 years. Aloft saw a meaningful increase in signings, with strong conversion momentum, including the opening of hotels at San Francisco Airport and in Nashville. Aloft also opened in new global markets, including Zhengzhou Zhengdong in China, the company’s fifth Aloft in China, and San Jose in Costa Rica, the company’s second Aloft in Latin America and first in Costa Rica. Element made its South Florida debut with a new hotel at the Miami International Airport. Starwood expects its robust mid-market portfolio growth to continue in 2013 and will celebrate the opening of its milestone 250 th hotel early in the year.
Starwood Opens 71 Hotels And Signs Most New Hotel Deals Since Pre-Crisis
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