This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Gevalia Helps Coffee Drinkers "Leave Bitter Behind" Before 2013





Temporary New York City Cafe Serves Up FREE Cups of Rich, Never Bitter Gevalia Coffee in Final Days of the Year

NEW YORK, Dec. 26, 2012 /PRNewswire-USNewswire/ --  Gevalia opened a temporary cafe today where New Yorkers and visitors can enjoy free cups of premium coffee as they prepare to kick-start a new year. Located just off Times Square, the Gevalia "pop-up" cafe aims to introduce coffee lovers to the rich, never bitter taste of Gevalia coffee and help them make a resolution to "leave bitter behind" in 2013 and beyond.

The Gevalia Cafe, located at 253 W. 47th Street, New York, will be treating locals and Big Apple visitors to free cups of Gevalia coffee and sending them home with coupons. Open daily * today through New Year's Eve, millions of fans passing through Times Square will not be far from a delicious (and free) taste of Gevalia coffee in the days, hours and minutes before the ball drops.

"The new year is all about getting off to a good start, and what better way to do it than to embrace the richness in life and in coffee," said Greg Guidotti, Sr. Director of Premium Coffee for Gevalia. "We invite everyone in New York to stop by the store to experience the unique, rich, never bitter taste of Gevalia coffee for themselves as the perfect toast to the start of a new year."

Johan, the Gevalia ambassador featured prominently in the brand's advertising, will make a special VIP appearance at the Gevalia Cafe on Dec. 30 starting at 10:30 a.m. ET where he'll serve coffee and pose for photos with cafe guests.

Fans outside of New York who want to discover the rich, never bitter taste can "Like" Gevalia on Facebook at www.facebook.com/GevaliaCoffee for rich rewards, including a coupon for $1.50 off one bag of Gevalia coffee in retail stores. The coupon will be available beginning Dec. 27, while supplies last.

Previously available online only, Gevalia began offering its top ten varieties in U.S. coffee aisles nationwide late last year. To learn more about Gevalia and to discover over 40 additional varieties, visit www.Gevalia.com, connect with Gevalia on Facebook ( www.facebook.com/GevaliaCoffee) and follow @Gevalia on Twitter ( www.twitter.com/Gevalia).

* Hours of operation are as follows:

  • Wednesday, Dec. 26 and Thursday, Dec. 27 from 8:30 a.m. to 8 p.m. ET
  • Friday, Dec. 28 from 8:30 a.m. to 11 p.m. ET
  • Saturday, Dec. 29 from 10 a.m. to 11 p.m. ET
  • Sunday, Dec. 30 from 10 a.m. to 9 p.m. ET
  • Monday, Dec. 31 through Tuesday, Jan. 1 from 10 a.m. to 1 a.m. ET

About Gevalia

Gevalia is an exquisitely smooth, rich, never bitter coffee experience that has been perfected by Swedes since 1853. From traditional to flavored, the Gevalia brand offers more than 50 varieties of premium coffee and 20 choices of tea, each delivering a unique taste experience. Gevalia coffee is made from the finest Arabica beans containing rich flavors that offer an unparalleled coffee experience. Previously available online only, Gevalia now offers its top ten varieties in U.S. coffee aisles nationwide.

To learn more about Gevalia, visit www.Gevalia.com, connect with Gevalia on Facebook at ( www.facebook.com/GevaliaCoffee) and follow @Gevalia on Twitter ( www.twitter.com/Gevalia). 

About Kraft Foods Group

Kraft Foods Group, Inc. (NASDAQ: KRFT) is a new company that has been around 109 years. North America's fourth largest consumer packaged food and beverage company, Kraft had revenues of approximately $19 billion in 2011. The company has an unrivaled portfolio of products in the beverages, cheese, convenient meals and grocery categories. Its iconic brands include Kraft, Maxwell House, Oscar Mayer, Planters and JELL-O. Kraft's 25,000 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft Foods Group became an independent company on Oct. 1, 2012 and will be a member of the Standard & Poor's 500 index. For more information, visit www.kraft.com.

SOURCE Gevalia

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,279.74 +13.75 0.08%
S&P 500 2,010.40 -0.96 -0.05%
NASDAQ 4,579.7890 -13.6380 -0.30%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs