December 22, 2012
The holiday season is bookended by two frenzied shopping periods. The first one begins with Black Friday, Cyber Monday and even
itself, the new Gray Thursday as some have called it. This year it ends a few weeks later with what many unfinished shoppers might call OH NO MONDAY!
Or maybe it should be called
Oh Thank Heaven for 7-Eleven™
Saturday … Sunday … Monday. Because that's when the rubber meets the road, and last-minute gift purchases must be made. No more time for overnight shipping, or grabbing hard-to-find hot items where there now just sits a shelf tag.
The merry green, red and orange lights of the retailer's logo are a welcome sight for many last-minute shoppers scrambling to finish.
, 7-Eleven executive vice president of merchandising, marketing and logistics, said, "Every year, we see a rush on a predictable list of items in our stores -- gift cards, toys, candy, wireless phones, lottery tickets, batteries, missing recipe ingredients, beer and wine. And, most all 7-Eleven stores are open 24/7 to fill these last-minute or emergency needs."
Perhaps not surprisingly, male shoppers are the ones most likely to have forgotten someone on their list or waited until the last minute to finish their shopping.
Here are a few of 7-Eleven's top-sellers as the shopping timer ticks down to zero:
Pick a Card, Any Card
For starters, there are gift cards. This year is shaping up to be a record-breaker in gift-card sales for retailers, anticipated to show a 10-percent increase over 2011. Almost everybody wants them, and 7-Eleven has them. The selection of cards the retailer is both targeted and popular and covers general purpose, music and games. Titles include Vanilla Visa, iTunes, Facebook, Xbox Marketplace and PlayStation.
Gift cards have topped wish lists for the last few years. Four out of five shoppers will purchase at least one gift card this year, according to the National Retail Federation, and spend more than
on average. General purpose cards are branded by major credit card companies like Visa, MasterCard and American Express and can be used anywhere. Card-buyers can load up to
on 7-Eleven's Vanilla Visa card.
"Recipients can use general purpose gift cards for whatever they want … or need," Delgado-Jenkins said. "They are not locked into one store or restaurant. The card can be used for necessities like gas and groceries, or fun stuff like movies, concert, ballgame or even a vacation. It's a great choice when you don't know exactly what the person wants or for the person who seemingly has everything."