This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

5 Crafty Entrepreneurs Jolly With Etsy Success

Stocks in this article: AMZN EBAY

5. AHeirloom

Brooklyn, N.Y.

Etsy Lesson: The more unique your products, the more credibility you will gain.

It shouldn't come as a surprise that many Etsy sellers got the inspiration for their businesses from shopping on the site themselves. That's certainly the story of AHeirloom, launched in 2010 after Amy Stringer-Mowat was looking for some items for her wedding to fiance Bill. Seeing the dearth of offerings on the site, the two wanted to give their cutting boards a try.

Their product, handcrafted cutting boards in the shape of states, was something they had started making for themselves.

"One of the reasons why the boards are so successful is that our product line is essentially unlimited. While there is a base set of borderlines, state/nation shapes, the placement for the personalization can be anywhere within those bounds, thus creating thousands of options," Stringer-Mowat says. "Our products are manufactured in the USA, using a very specific skill set and this is something that we feel very proud of."

The workmanship shows. Stringer-Mowat recalls hearing from a bride who said her entire bridal party ended up purchasing boards after she received one as a shower gift.

"I think our customers feel really great about supporting a small business that is manufacturing in the United States, as many Etsy artists do," Stringer-Mowat says. "It is also important to note that Etsy is quite beautifully curated and has a strong creative vision. The site ... feels exciting. These kinds of feelings aren't easy to express through the Internet -- you usually get this feeling from walking into a boutique shop, but Etsy has managed to replicate this experience virtually with a uniquely vibrant website."

AHeirloom's sales this year rose 15% over 2011. Including wholesale orders (AHeirloom ships blank state boards to places like Amazon and targeted boards to gourmet gift shops), sales are up 20%, according to Stringer-Mowat.

Etsy gave us "an audience that is confident in us because we sell on Etsy -- they have brought us somewhat instant credibility from which to grow our business," she says. "Our brand is recognized as an 'Etsy brand.'"

-- Written by Laurie Kulikowski in New York.

To contact Laurie Kulikowski, send an email to: Laurie.Kulikowski@thestreet.com.

>To submit a news tip, email: tips@thestreet.com.

RELATED STORIES:







Follow TheStreet on Twitter and become a fan on Facebook.

Disclosure: TheStreet's editorial policy prohibits staff editors, reporters and analysts from holding positions in any individual stocks.
6 of 6

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 18,053.71 +23.50 0.13%
S&P 500 2,088.77 +6.89 0.33%
NASDAQ 4,806.8590 +33.3870 0.70%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs