Dec. 21, 2012
/PRNewswire/ -- The Hain Celestial Group, Inc. (NASDAQ: HAIN), a leading natural and organic products company providing consumers with A Healthy Way of Life™ announced today the closing of the acquisition of BluePrint™ brand, a nationally recognized leader in the raw juice category based in
New York City
The BluePrint brand generated approximately
in sales in calendar year 2012 and is expected to be accretive to Hain Celestial's earnings in 2013. Details of the transaction were not disclosed.
"We see great potential with the BluePrint brand as consumers increasingly seek the benefits of the nutrients, enzymes and fresh taste of raw juice. The acquisition of BluePrint, a market leading brand that offers innovative products and programs, provides Hain Celestial with the opportunity for expansion into the premium raw juice category," said
Irwin D. Simon
, Founder, President and Chief Executive Officer of Hain Celestial. "We plan to leverage the BluePrint brand across our portfolio and create a larger retail presence for the BluePrint brand. We welcome BluePrint's founder,
, and co-founder,
, along with Chief Operating Officer,
, and the entire team on the east and west coasts and look forward to growing BluePrint brand into a global business."
"We are absolutely thrilled to join the Hain Celestial family of brands and take our business to the next level," commented
, Founder, and
, Co-Founder. "Hain Celestial's commitment to supporting a healthy lifestyle is reflected in their portfolio of products, and they are the ideal partner with whom we can grow and expand the BluePrint brand.
has put together a tremendous team, and we look forward to working alongside them to create a successful partnership."
BluePrint is a marketer and manufacturer of raw, organic cold-pressed fruit and vegetable juices and juice beverages. The line includes BluePrintCleanse, a raw juice cleanse program designed to detoxify the body; BluePrintJuice, a line of juice beverages; and BluePrintBar, a raw fruit and nut bar. Launched in
New York City
in 2007 and delivered nationwide, BluePrint was designed with the goal of making raw foods and juice cleansing adaptable into even the busiest of lifestyles.
A pioneer in the modern juice cleanse category, the BluePrint brand has attained significant growth in
the United States
since its founding. In 2011 BluePrint brand opened a second manufacturing facility in
and began shipping to
; the brand also began to sell its juices and juice beverages at markets nationwide including FreshDirect, Whole Foods Market, Dean & DeLuca and more. BluePrint brand has partnerships with some of the country's most followed exercise studios including Exhale Spa, Flywheel Sports and The Dailey Method. BluePrint brand also has a large corporate client base in the media, fashion and financial industries, among others. To help clients stay healthy at home, BluePrint brand offers nutritional consultations with a registered dietician and its book,
The 3-Day Cleanse
, which includes over 75 recipes for food and juice.