"So far we've just scratched the surface of what is possible," said Mascarenas. "In the Fusion, we have sensors and actuators that act independently as part of the assist features. The next phase, currently in research, involves sensor fusion, where engineers learn how to more comprehensively characterize the environment by blending multiple signals, and add externally available information through cloud connectivity."
According to Mascarenas' predictions, top areas for car technology innovation in the coming years will include:
- "Big data" analysis and intelligent decision making: Ford is researching the use of real-time sensor data – radar and camera-based – that can help evaluate external factors affecting driver attention, such as traffic congestion, and thus limit potential distractions such as an incoming phone call
- Upgradeable, customizable hardware: Ford's OpenXC research platform looks at the potential for open-source, community-driven innovation of plug-and-play hardware modules that provide infinite opportunities for rapid customization
- Seamless integration across cloud ecosystems: The success of Ford SYNC® has been linked to its open, agnostic platform strategy that has allowed for adoption and compatibility with the burgeoning mobile ecosystem; the next step is to do the same for the consumer shift toward cloud-based services
- Advanced machine learning: The new Fusion and C-MAX Energi plug-in hybrids utilize EV+, a feature that learns the typical locations of charging, such as home and office, and then automatically maximizes electric-only driving mode when nearing those locations
- Biometrics: Ford is researching biometric sensors, such as those embedded in a car seat, to measure stress levels for a more personalized response from driver assist technologies, because skill levels – and thus stress – can vary in certain situations
- Prediction: Ford researchers are looking at ways to predict driver behavior, such as a driver's destination based on prior history, to help optimize and configure vehicle controls for improved performance such as better energy management
- Rapid data authentication: Ford sees significant potential in vehicle-to-vehicle communications and is actively researching the technology globally, including advanced Wi-Fi ® with rapid authentication capability so that cars can exchange information quickly and securely, helping drivers avoid potential collisions
"All of these areas of research are well within our reach," concludes Mascarenas. "The key to readiness and implementation in Ford vehicles is ensuring the customer experience of these technology features trumps the technology itself."
Check Out Our Best Services for Investors
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Model portfolio
- Stocks trading below $10
- Intraday trade alerts