This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Whole Foods Market® Offers Alabama-Raised Point Aux Pins Oysters In Southern Stores

BIRMINGHAM, Ala., Dec. 20, 2012 /PRNewswire/ -- Whole Foods Market announced today that boutique, farm-raised Point aux Pins oysters produced in Grand Bay, Alabama, and processed at Bon Secour Fisheries are now available in the retailer's stores in the South region.

Austin, Texas-based Whole Foods Market said the premium oysters produced at Steve and Dema Crockett's family farm in Bayou La Batre will be sold, starting today, in 26 stores in Alabama, Georgia, North Carolina, South Carolina and Tennessee.

Whole Foods Market placed an initial order for 4,000 Point aux Pins oysters, which are grown using a special technique designed to give them a more appealing shape and make them a more consistent product. Point aux Pins oysters will be priced at $1.29 each, with a special price of 99 cents each through Christmas.

"Whole Foods Market in Mountain Brook, Alabama gave us an early gift for the holiday season by introducing us to Alabama farm-raised Point aux Pins oysters. Personally, this is the best Gulf oyster I've ever eaten and they are rapidly gaining in popularity within the oyster connoisseur community. These oysters are raised in Alabama, right in our backyard, and it's further giving Gulf oysters an identity – a major plus for this industry," said Mark Decker, Seafood Coordinator for Whole Foods Market South region.

The premium oysters produced at the Crockett farm have been getting plenty of attention from the Alabama Gulf Seafood community. Alabama is historically the No. 1 oyster processing state, and the new farming technique is expected to bolster a state seafood industry that has a projected annual sales impact of $390 million.

"My goal was to produce a world-class oyster, and I have not been disappointed," Steve Crockett said. "I am thrilled that Whole Foods Market will be promoting this product. It's quality in and quality out."

Crockett is working with scientists from the Auburn University Department of Fisheries & Allied Aquacultures  to produce the Point aux Pins oysters, named after the small peninsula that forms the eastern boundary of pristine Grand Bay. The oysters are popping up on menus at restaurants including Birmingham's Hot and Hot Fish Club and are available through processor Bon Secour Fisheries in Bon Secour and Johnson Sea Products in Bayou La Batre.

Crockett and the Auburn scientists adopted a natural and sustainable Australian off-bottom technique to produce Point aux Pins oysters. At the farm, juvenile Alabama oysters from Auburn's Shellfish Lab are placed in cylindrical mesh containers attached to lines that keep them suspended above the bay floor. The method provides protection from the predatory oyster drills that dwell on the bottom.

It has other advantages, too. The Point aux Pins oysters tumble with the tide in their containers, creating a deeper cup. Plus, during low tides, the oysters can be out of the water for short periods, allowing the sun and air to kill seaweed, barnacles and other organisms attached to the shell.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $93.74 0.00%
FB $117.58 0.00%
GOOG $693.01 0.00%
TSLA $240.76 0.00%
YHOO $36.60 0.00%


Chart of I:DJI
DOW 17,773.64 -57.12 -0.32%
S&P 500 2,065.30 -10.51 -0.51%
NASDAQ 4,775.3580 -29.9330 -0.62%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs