Dec. 20, 2012
/PRNewswire/ -- Envestnet | Tamarac™, a leading provider of integrated web-based portfolio and client management software for independent advisors and wealth managers, has entered into a strategic alliance with Salentica Inc., a market leader in providing innovative and integrated Client Relationship Management (CRM) and Client Reporting technology solutions for wealth managers, to help advisors oversee their clients' accounts more efficiently.
Under the terms of this strategic alliance, Salentica Advisor Desk™, a comprehensive CRM solution designed exclusively to help wealth management firms address their complex client management needs, will integrate with Envestnet | Tamarac's Advisor Rebalancing® solution, the financial services industry's leading premium rebalancing application.
"This collaboration will streamline advisors' ability to manage their clients' financial accounts by eliminating the need to move between two different platforms when rebalancing portfolios and managing client interactions," said
, President of Envestnet | Tamarac. "These enhanced client-service efficiencies are the continuation of our commitment to empowering advisors to take their portfolio management capabilities and practices to the next level."
At the financial account level, Advisors will be able to respond immediately to cash requests and other client inquiries using the integrated Tamarac Advisor Rebalancing functionality directly from Salentica Advisor Desk. Advisors can also adjust their clients' Advisor Rebalancing model portfolios and account settings and access other advanced rebalancing features from within the CRM platform.
"As a technology partner for wealth management firms, we are constantly trying to drive value and efficiency for our clients. To accomplish that, one of our strategies includes integrating with other leaders in the wealth management space," said
, President of Salentica. "We've built successful integrations that advisors are requesting, such as the Schwab OpenView™ Gateway and Laser App in 2012, and our next focus is Envestnet | Tamarac's robust rebalancing solution. This is the natural evolution of our mission to create a seamless user experience and deliver a truly integrated desktop."
The integration will become fully available in the second quarter of 2013. Envestnet | Tamarac will continue to align with other providers of best-in-class CRM technology and pursue further refinements to its own integrated CRM solution, Advisor CRM®. Both Tamarac Advisor CRM and Salentica Advisor Desk are built on the powerful Microsoft Dynamics® CRM platform.