GE Capital Retail Bank and La-Z-Boy today announced a five-year extension of their relationship to provide consumer credit card services through many of the home furnishings retailer’s 781 U.S. retail locations, including 189 independent La-Z-Boy Furniture Galleries stores, 97 corporate-owned locations, and 495 independent Comfort Studios nationwide. GE Capital Retail Bank provides financial solutions to retailers to help grow their customer sales and will continue to service the account and manage the La-Z-Boy relationship, which began in 2007.
“La-Z-Boy is pleased to continue working with GE Capital and building on the program growth we’ve achieved throughout the relationship,” said Doug Collier, chief marketing officer and president International for La-Z-Boy. “Their strong approval rates and credit lines enable our customers to complement their homes and lives with beautiful home furnishings.”
La-Z-Boy has been one of the nation’s leading manufacturers of upholstered furniture for 85 years. Today, the company offers a full range of products, including sofas, sectionals, ottomans, and accessories, along with its iconic recliners. The La-Z-Boy Card is the company’s private label consumer credit card program in the U.S., providing extended terms and special financing promotions *. Customers can apply online or use in-store application kiosks for secure processing and fast credit decisions.
“GE Capital has nearly eight decades of experience helping businesses build sales and customer loyalty through special financing solutions, and we are pleased to continue working with La-Z-Boy on their successful credit card program,” said Darrell Owens, vice president, Home Furnishings, GE Capital’s Retail Finance business.For more than 75 years, GE Capital has helped major retailers and more than 200,000 small- and mid-sized businesses throughout the United States build consumer financing programs that support business growth and customer satisfaction. GE Capital is a leading provider of consumer credit in the Home Furnishings industry for more than 60 years. The company supports its clients with proprietary online technology such as Business Center, which includes service, marketing and sales tools, as well as Learning Center, providing businesses with access to comprehensive training for their teams on financing for consumers.