This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Expedia: Last-Minute Mobile Hotel Bookings Spike On New Year's Eve

BELLEVUE, Wash., Dec. 20, 2012 /PRNewswire/ -- Having witnessed a spike in last-minute mobile hotel bookings during different national holidays, Expedia.com®, the world's leading online travel agency, today released the results of a study of such behavior. Conducted online by Harris Interactive among 2,893 online U.S. adults, the study examined consumer willingness to use a mobile device to book a hotel room within 24 hours, and the various reasons for doing so.

(Logo: http://photos.prnewswire.com/prnh/20110121/SF33870LOGO-b)

An analysis of Expedia booking patterns shows that the week leading up to New Year's Eve tends to see a surge in hotel rooms booked via mobile at the last minute. Such bookings are up to 50% higher than similar bookings in November and the first half of December. Many last-minute holiday bookings, in fact, are made late at night, after the New Year has been rung in. According to the Harris Study, among adults with a history of booking a last-minute room on New Year's Eve, the most commonly cited reason (selected by 50% of these respondents) was necessity; they had consumed one or two drinks too many and elected to spend the night in a hotel. The second-most cited reason (selected by 35% of these respondents) was personal; they had found love (or believed they had), and chose to explore those emotions immediately, in a nearby hotel room.

The third most-cited reason (27% of these respondents) was pure whimsy – they felt they owed it to themselves to start the year in a comfortable hotel bed, perhaps with a free continental breakfast. Unnamed "Other" reasons were cited by 22% of these respondents, and a full 3% of these consumers gave no reason whatsoever for booking a last-minute room on New Year's Eve via mobile. They just went ahead and did it.

NOTE: Consumers who indicated they'd ever booked a last minute room on New Year's Eve were not required to choose a single reason for booking a New Year's Eve hotel room at the last minute via mobile. They could choose one or more of the reasons. Thus, the percentage of responses to this question exceeds 100%.

To celebrate revelry, romance and all reasons for booking a last-minute hotel via mobile, Expedia will award 1,000 bonus Expedia Points to Expedia ® Rewards members who book a hotel room through Expedia on December 31, up to 11:00pm via a mobile device. Membership is free. Expedia customers can join Expedia Rewards by visiting http://www.expedia.com/rewards. In addition, Expedia is offering a coupon for customers who book their New Years Eve hotel on the Expedia mobile app.

According to the survey, 13% of American consumers have booked a last-minute hotel room using a travel app or a travel website via a mobile device, defined here as a phone or a tablet. That percentage should rise; 37% of those who have never done this expressed they would be willing to consider doing so in the future. Among those who have already done so, 46% booked a three-star hotel on their most recent booking. 39% booked a four-star hotel. 6% booked a five-star hotel, while 7% booked a 2-star hotel and 2% settled for one star.

Expedia regularly sees mobile last-minute booking spikes during the holidays. In the first quarter of 2012, the busiest mobile booking period was around Valentine's Day weekend. The next-busiest booking period was around St. Patrick's Day, while the weekend following New Year's Eve was the third-busiest. These patterns suggest that romance and revelry are among the prime causes of mobile hotel bookings, no matter the time of year. And when the two factors combine, mobile booking surge.

Expedia offers hotel booking via its apps for the iPhone, iPad, Android phones and Windows 8 tablets.

1 of 3

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,077.57 -35.97 -0.21%
S&P 500 1,984.05 +0.52 0.03%
NASDAQ 4,463.0030 +6.9870 0.16%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto
Advertising Partners

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs