Effective January 1, 2013, Kenneth Cole Productions Inc. will enter into a new licensing agreement with Parlux Ltd., a leader in the global beauty industry. With over 20 years experience in marketing and developing fragrance brands, the collaboration marks the beginning of a new direction for the Kenneth Cole fragrance business.
“We welcome the addition of Kenneth Cole to the Parlux family. This iconic New York brand provides its consumers with a combination of intelligence, irreverence and style,” said Linda Levy, Senior Vice President and Chief Marketing Officer of Perfumania Holdings, Inc., the parent company of Parlux. “We are thrilled to be part of his brand evolution and look forward to creating future opportunities together.”
“As we enter into our 30 th year with a strong focus on global expansion, the partnership with Parlux marks the beginning of a new era for Kenneth Cole’s fragrance business. We believe they are the perfect partner to develop a new scent direction and their strength in the international fragrance market further supports our strategic marketing initiatives,” said Michael DeVirgilio, President of International and Licensing. After a 10-year partnership, Kenneth Cole Productions Inc. and Coty have mutually agreed to end the fragrance license.
“Coty has enjoyed a very strong and collaborative decade long partnership with Kenneth Cole and Kenneth Cole Productions,” said Jean Mortier, President, Coty Prestige. “Working with such a respected designer as Kenneth Cole was a great honor, and we wish him continued success in the future.”Parlux, the fragrance innovator, is currently planning to add several new brand concepts while continuing to support Kenneth Cole’s existing portfolio of scents. ABOUT KENNETH COLE Kenneth Cole Productions, Inc. designs, sources and markets a broad range of footwear, handbags, apparel and accessories under the brand names Kenneth Cole Collection, Kenneth Cole New York, Kenneth Cole Reaction and Unlisted, as well as footwear under the proprietary trademark Gentle Souls. The Company has also granted a wide variety of third party licenses for the production of men's, women's and children's apparel as well as fragrances, watches, jewelry, eyewear, and several other accessory categories. The Company's products are distributed through department stores, better specialty stores, company-owned retail stores and its e-commerce website. Further information can be found at http://www.kennethcole.com. ABOUT PARLUX LTD Parlux Ltd., a leading global beauty company designs, manufactures, markets and distributes prestige fragrances and related products, and has been in business since 1987. It is ranked among the Top 100 Cosmetic and Fragrances companies in the world and holds the licenses for notable fragrance brands including Rihanna, Jessica Simpson, Vince Camuto, Ivanka Trump, Paris Hilton, and Marc Ecko among others.