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Portland Consumers Can Reward Themselves With Holiday Savings At The Pump With The Fuel Rewards Network™ Program

PORTLAND, Ore., Dec. 20, 2012 /PRNewswire/ -- With concerns around the price drivers pay at the pump, consumers in the greater Portland area will now have the opportunity to pay significantly less and reward themselves with some extra savings this holiday season. The Fuel Rewards Network™ program– or FRN™ program – is a free cents per gallon program that can help consumers save money at the pump by redeeming their fuel rewards at participating Shell stations. The program is offered by Excentus, creator of the patented cents per gallon rewards concept and leading loyalty marketing program provider. The FRN program is currently available at participating Shell stations across 180 U.S. markets, with the program expanding to nearly 200 markets coast-to-coast by the end of the year.  


The FRN program is different from other loyalty programs currently available as it offers consumers a variety of ways to earn rewards through everyday purchases of things like food, clothing and household goods which can be redeemed for fuel savings at participating Shell stations. While the different ways to save vary by market, some consumers already using the program have paid as little as 1 cent per gallon at participating Shell stations by redeeming Fuel Rewards ® savings they've earned through the FRN program 1. The average consumer savings is $0.29 per gallon. 2

According to a national survey about loyalty rewards programs sponsored by Shell, consumers are interested in expanding the ways in which they can save money. And with online shopping increasing in popularity and a convenient option for many consumers, nearly 90 percent would like to earn rewards from their online shopping 3. Beyond earning rewards by shopping at hundreds of online merchants from the Online Mall including Bass Pro Shops,, and many more, Portland consumers can also earn rewards at many of their favorite local restaurants like Pub @ the Yard, Goldies BBQ, Sushi & Maki Restaurant and many others.

Local consumers can also take advantage of this unique program by combining their multiple rewards offers – or cents per gallon savings – together for potentially huge savings instantly at the pump. The savings can be redeemed on all grades of Shell Nitrogen Enriched Gasolines including Shell V-Power® Premium Gasoline, and Shell Diesel at participating stations, up to 20 gallons per purchase, per vehicle.

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