SAN MATEO, Calif.
Dec. 19, 2012
/PRNewswire/ -- Marketo, the leading provider of cloud-based
marketing automation software
, today celebrates its Community's two-year anniversary. The Marketo Community marked 2012 by growing its user base to over 23,000 members and partnering with Badgeville, to provide marketers a way to showcase their
marketing automation prowess
and encourage even greater enthusiasm and engagement.
The Marketo Community provides a space for marketers to connect, share best practices, get questions answered and learn new techniques to
and drive revenue. Users can also share ideas for Marketo product updates directly with the company and vote on the enhancements they would most like to see. This level of interaction enables Marketo to address the product needs of their customers and continue to be the most innovative and responsive marketing software solution. Since the community began, more than 200 community-suggested product features have been incorporated into Marketo.
"Gamification has made the Marketo community more involved and fast-acting," said
, community user and senior e-marketing specialist at Federated Investors. "When I run into questions or am looking to do something new, I get quick, accurate and insightful responses from other members eager to earn badges and make the leaderboard. It's a great way to get feedback and new ideas. I can also use my knowledge of Marketo and our processes in helping others – and sometimes, that leads me to envision new programs for Federated."
Nearly one-third of registered members in the Marketo Community are continuously active, and those 8,000 average monthly users have contributed to more than 21,000 discussions. This year's partnership with Badgeville helps further this engagement. Thanks to the partnership, Marketo's Community members can display knowledge, build brands and help other users identify Marketo Community thought leaders. By answering community questions, offering advice to new members and sharing and engaging with other users, members can earn Marketo Community Rockstar Rewards, resulting in benefits like invites to exclusive Marketo events. Marketo Community Rockstar badges are displayed on users' personal profile pages; not only to help users set goals and
track their progress
, but also serving as a way for them to expand their own professional networks.