When family entertainment leader Chuck E. Cheese’s designed its new website, it kept its newly defined “ Promise to Parents” top of mind. The corporate initiative that assures a clean and open gameroom environment, fresh food, safety and wholesome family fun for guests of all ages is evident in the website’s theme, layout and interactive content. In fact, guests who visit the new website might find the online experience almost as much fun as a trip to a Chuck E. Cheese’s.
“Chuck E. Cheese’s created the website to make it easier for families to pre-plan all the aspects of their Chuck E. Cheese’s trip from home,” said Randy Forsythe, executive vice president, director of operations at CEC Entertainment Concepts, L.P. “Now, guests can effortlessly book a party, learn about our menu, play online versions of in-store games and have fun building anticipation for a visit to Chuck E. Cheese’s.”
In order to make the website easy to use, Chuck E. Cheese’s used a bright and playful layout along with interactive content that promotes dialogue and sharing among users. Special features on the website include: a video message from the founder, Chuck E. Cheese, about the company’s core values, social media content, printable reward calendars and online games that award vouchers redeemable for free tickets. In addition, four tabs at the top of the home page, “ Plan,” “ Play,” “ Share,” and “ Discover” allow website visitors to plan their next party or visit, play online versions of in-store games and win up to 40 free tickets, share feedback with the company and discover the latest coupons and value packages. Guests can also take a virtual adventure with Chuck E. on the home page and win 30 free tickets redeemable in stores.
“We are excited about having a website that serves as a platform to engage our guests while still providing useful information about our stores,” said Forsythe. “Operationally, the website functions in a much more fun and useful manner.”