This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Marissa Mayer 'Flickrs' Apple, Apple Fleeces Wal-Mart?

That's why the stock is up 25% since she came aboard and is set to take out $20. This is the type of stuff angry investors should be using to go after that lousy, do-nothing Best Buy (BBY) board of directors. But I digress ...

Mayer said "Wow," but to some folks who emailed and Twittered me after she posted her pic, the crowd at the Apple Store was nothing short of disappointing. While most of the reports I received from around the country told of huge crowds and brisk sales, I had a few, including one from the Mall of America on Tuesday, that showed relatively sparse traffic for Apple.

Don't get carried away. Don't react like a Wall Street analyst. Almost midnight on a Tuesday night in New York City. During the middle of the day at a mall near Minneapolis. I expect more red shirts than paying customers.

Stop and think about another retailer in any space -- you name it -- as dominant as Apple. Most would lie, cheat and steal for the traffic Apple saw at one store over the weekend across all of their own properties for an entire week.

Fortune's Philip Elmer-DeWitt provides solid evidence that retailers such as Wal-Mart (WMT - Get Report) are pulling something just short of a bait-and-switch by selling a limited supply of iPhones 5s at deep discounts.

Do you really think Apple is taking a desperate hit by letting Wal-Mart and others do this? Absolutely not. It's probably Tim Cook being a "nice guy" at the same time as he fleeces retailers just as Apple does wireless carriers.

Worry about Wal-Mart, not Apple. Wal-Mart apparently needs Apple products -- and is willing to, quite possibly, lose money on them -- just to get people in the door in hopes they'll buy a cheap flat-screen television, coffee machine or thin cotton t-shirt.

That's where analysts should be jumping to conclusions, not at Apple, a company already in ownership of the holiday shopping season.

--Written by Rocco Pendola in Santa Monica, Calif.

Rocco Pendola is TheStreet's Director of Social Media. Pendola's daily contributions to TheStreet frequently appear on CNBC and at various top online properties, such as Forbes.
2 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
AAPL $123.25 0.00%
YHOO $45.10 0.00%
WMT $81.35 0.00%
FB $83.30 0.00%
GOOG $548.34 0.00%


DOW 17,712.66 +34.43 0.19%
S&P 500 2,061.02 +4.87 0.24%
NASDAQ 4,891.2190 +27.8570 0.57%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs