This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Can A Game Help Change Lives? Coca-Cola Thinks It Can.

Stocks in this article: KO

“Collectively, we have the power to help deliver an AIDS-Free Generation,” said Wendy Clark, Senior Vice President of Integrated Marketing Communications, The Coca-Cola Company. “We feel that (THRED) is a great way to capture attention and one that gives everyone the opportunity to contribute their time, money and networks to help end the transmission of HIV from mothers to their babies by 2015.”

The (THRED) App is available for free on the App Store for iPhone, iPad and iPod touch or at  www.itunes.com/appstore and www.coke.com/THRED.

To help celebrate the launch of the new game, Actress Emma Roberts is partnering with The Coca-Cola Company and (RED) to raise awareness around the powerful impact people can make by playing (THRED) Roberts will lead an online discussion via a Twitter chat about the mobile game from her @RobertsEmma handle on Thursday, Dec. 20 at 1:30 pm PST.

The Coca-Cola Company also will launch a film for television and digital premier in late December called “Making the Game for (RED),” which chronicles the behind-the-scenes development of (THRED).

About The Coca-Cola Company and (RED)

The Coca-Cola Company has committed more than $5 million over the term of the partnership with (RED) to fund awareness building campaigns and activation through global Coca-Cola marketing initiatives. As part of this contribution, a minimum of $3 million will be donated directly to the Global Fund for distribution of anti-retroviral medicine and educational literature.

This partnership complements the work The Coca-Cola Company and The Global Fund are already partnering on in Africa. The two organizations are leveraging insights from the Coca-Cola supply chain and route-to-market system to help improve access to critical medicines.

The Coca-Cola Company operates in more than 200 countries and is one of the largest employers in the world. The Coca-Cola system employs nearly 70,000 people in Africa, which is home to more than 60 percent of the world’s HIV-infected population.*

2 of 5

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,416.85 +225.48 1.31%
S&P 500 2,021.25 +19.09 0.95%
NASDAQ 4,683.4070 +45.4130 0.98%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs