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Online Jewelry Retailer Restructures IT Infrastructure With Red Hat Technologies

Red Hat, Inc. (NYSE: RHT), the world’s leading provider of open source solutions, today announced that online jewelry retailer Ice has deployed Red Hat Enterprise Linux and JBoss Enterprise Application Platform, on Amazon Web Services (AWS), as part of an initiative to restructure its IT infrastructure to overcome operations challenges that were limiting the company’s growth and profitability. The solution was designed to reduce IT costs and enable the company to respond to new market opportunities quickly and efficiently.

The combination of Red Hat Enterprise Linux, JBoss Enterprise Application Platform and AWS has helped Ice better serve existing customers while exploring new market opportunities. As an e-commerce retailer, scalability, support and mobile capabilities were top of mind for CIO and COO, Jason Ordway, who led the initiative.

“Our existing system simply didn’t support the needs of the business. Its limitations were felt throughout the company,” said Ordway. “We needed to set a new direction for the company that would allow us to do what we needed to do as a growing business while also reducing IT expenditures. Red Hat’s open source solutions offered us the flexibility and support we needed to achieve these goals.”

Support is a core function at Red Hat alongside product management and engineering. Red Hat’s Global Support Services team provides support for Red Hat customers, in all locations, across all product lines, and has been recognized by numerous industry associations for the quality of its work.

Modernizing its application infrastructure and laying an open, hybrid foundation will enable Ice to develop and deploy applications across on-premises, physical, virtual, or cloud environments in the future.

Since launching the system in 2011, Ice has empowered its merchandising teams to make changes in real time without involvement of the tech team. This has allowed the company to increase the amount of product it adds to its online store daily, freeing both teams for more strategic tasks. The company has also launched a new mobile application and mobile-optimized site,, as well as developed its own suite of web services for partners. Ordway estimates the company is saving nearly $250,000 annually because of its move to open source applications and the cloud.

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