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Triumph Motorcycles (America) Ltd. Launches New Online Store On Bridgeline Digital's ECommerce Fulfilled(TM) Platform

BURLINGTON, Mass., Dec. 19, 2012 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (Nasdaq:BLIN), The Digital Engagement Company™, today announced the launch of a new B2C website for the United States subsidiary of Triumph Motorcycles, Britain's most iconic and largest motorcycle manufacturer. Triumph's online storefront is the first to launch on the new eCommerce Fulfilled™ platform offered by Bridgeline Digital in partnership with UPS Contract Logistics. eCommerce Fulfilled™ deeply integrates Bridgeline's iAPPS Commerce platform with the UPS Warehouse Management System (WMS) and their supply chain logistics capabilities to provide customers with a seamless end-to-end solution.

With a long and celebrated history as one of the world's leading high performance motorcycle brands, and as the fastest growing motorcycle brand in the U.S., Triumph sought to further expand their sales by offering a B2C channel as a service to their dealers in order to augment an already thriving dealer brick and mortar business model. The new website complements and strengthens Triumph's network of 200+ dealerships across North America and drives a true multichannel experience for their customers.

"Bridgeline Digital and UPS have created a user-friendly solution that helps make Triumph's eCommerce business successful," stated Matthew Sheahan, Triumph's Vice President of Sales and Operations. "At Triumph, we have unique requirements because of our brand promise and product offering, and the importance of delivering a seamless customer experience both online and in local Triumph dealerships. Bridgeline was able to take those requirements, interpret them, and deliver a website that we believe will drive online sales while enhancing the customer's overall experience with Triumph."

The out-of-the-box and seamless integration between the iAPPS platform and UPS provided Triumph with a quick and efficient time to market. By choosing eCommerce Fulfilled™, Triumph benefits from the superior webstore capabilities of iAPPS Commerce, the expertise and professional services from Bridgeline Digital, and the robust inventory and logistics management of UPS. This combination of product and services creates a seamless customer experience that covers Triumph's eCommerce needs all the way from click to ship.

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