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Joe’s® Opens New Retail Store At Fashion Valley In San Diego, CA

Joe’s Jeans Inc. (NASDAQ:JOEZ) announced today the opening of its tenth California retail store at the Fashion Valley shopping center in San Diego, California. The premiere outdoor shopping center is home to Joe’s® 1,000-square-foot boutique featuring the brand’s signature modern, all white interior motif juxtaposed against crystal chandeliers and vintage furniture pieces handpicked by founder Joe Dahan.

The Fashion Valley location features the Joe’s lifestyle collection for men, women and children along with exclusive limited edition handbags. Joe’s currently has twenty-nine retail locations across the U.S., including major metropolitan cities such as New York City, Los Angeles, Miami, Chicago, Atlanta and San Francisco. In addition, the brand’s rapid retail expansion continues with the opening of a thirtieth location later this week.

Marc Crossman, President and CEO, stated, “We are excited to add another premium California location to our retail portfolio. With California being home to our brand, it has always been a strong market for us and we look forward to continuing to grow our presence in trendy, upscale locations throughout the state.”

Joe’s Fashion Valley Boutique7007 Friars Road, #527San Diego, CA 92108

About Joe’s Jeans Inc.

Joe's is a casual chic lifestyle brand offering a unique interpretation on classic, modernized wardrobe staples encompassing a versatile range of timeless styles from premium denim and handcrafted collection pieces to contemporary accessories and footwear.

With over a decade in fashion, Joe's has remained true to their DNA throughout their expansion, embracing fashion innovation in the creation of a full faceted line for men, women and kids. Joe’s is available coast to coast in the USA and internationally throughout Europe, Asia, Canada, Latin America and the Middle East.

Visit: joesjeans.com or facebook.com/joesjeans

This release contains forward-looking statements within the meaning of the safe harbor provision of the Private Securities Litigation Reform Act of 1995, as amended. The matters discussed in this document involved estimates, projections, goals, forecasts, assumptions, risks and uncertainties that could cause actual results or outcomes to differ materially from those expressed in the forward-looking statements. All statements in this news release that are not purely historical facts are forward-looking statements, including statements containing the words “intend,” “believe,” “estimate,” “project,” “expect” or similar expressions. Any forward-looking statement inherently involves risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to: the risk that the Company will be unsuccessful in gauging fashion trends and changing customer preferences; continued acceptance of the Company’s brands in the marketplace; successful implementation of any growth or strategic plans; the highly competitive nature of the Company’s business in the United States and internationally and its dependence on consumer spending patterns, which are influenced by numerous other factors; the Company’s ability to respond to the business environment and fashion trends; possible oversupply of denim in the marketplace; and other risks. The Company discusses certain of these factors more fully in its additional filings with the SEC, including its last annual report on Form 10-K and quarterly report on Form 10-Q filed with the SEC, and this release should be read in conjunction with those reports, together with all of the Company’s other filings, made with the SEC through the date of this release. The Company urges you to consider all of these risks, uncertainties and other factors carefully in evaluating the forward-looking statements contained in this release.

Any forward-looking statement is based on information current as of the date of this document and speaks only as of the date on which such statement is made, and the Company undertakes no obligation to update these statements to reflect events or circumstances after the date on which such statement is made. Readers are cautioned not to place undue reliance on forward-looking statements.

Copyright Business Wire 2010

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