This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Skullcandy Launches High School Sponsorship Program

Stocks in this article: SKUL

PARK CITY, Utah, Dec. 18, 2012 (GLOBE NEWSWIRE) -- Skullcandy, Inc. (Nasdaq:SKUL), a high-growth, performance lifestyle audio brand, is proud to announce the launch of a new sponsorship program supporting select high schools and their boys and girls basketball teams.

Skullcandy has official sponsorship relationships in place with Oak Hill Academy (Mouth of Wilson, VA) and Simeon Career Academy (Chicago, IL) and will secure several other schools across the nation in the coming weeks. In addition, Skullcandy will sponsor the Nike Extravaganza basketball tournament, held annually at Mater Dei High School (Santa Ana, CA).

Skullcandy currently holds the license to produce NBA branded products and has long-term endorsement agreements with NBA stars Kevin Durant, Derrick Rose, James Harden, Kyrie Irving and Andre Iguodala.

"Skullcandy has a history of authentic partnerships with elite athletes and artists across sports, music, and culture. This program is no different. We couldn't be happier to be partnered with some of the finest schools in the country and to support world class student athletes on and off the court," said Nate Morley, Global VP of Marketing and Creative at Skullcandy.

As part of the agreement, the sponsored high schools will receive headphones customized to match school colors and logos for use by boys and girls basketball teams. The school will provide the headphones to players for use during the basketball season particularly while the players are traveling for away games. In addition, Skullcandy will provide headphones to the schools' computer labs and libraries for academic enhancement to be used by all students at the participating schools. The schools will also have the option to sell customized headphones on campus as a fundraising opportunity and will retain 100% of all profits made from these sales.

Paragon Marketing Group (PMG) helped create this high school program for Skullcandy and is also evaluating television and grassroots opportunities in this space on behalf of the brand.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs