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NFC & Mobile Payments

Figure 18: Possible data exchange initiated by NFC between two NFC mobile devices . 29

Figure 19: Number of NFC mobile products offered by brand . 36

Figure 20: Microsoft Wallet on Windows Phone 8 37

Figure 21: Visa's NFC mobile payment app for the London 2012 Summer Olympics 38

Figure 22: The ISIS Wallet app 38

Figure 23: The Cityzi app and BNP Paribas (KIX) payment services . 39

Figure 24: The Cityzi app and transport service in Nice . 39

Figure 25: The Google Wallet NFC app . 40

Figure 26: Signing for a card payment directly on the device 42

Figure 27: The Square Register card reader in use with an iPad 43NFC & Mobile Payment

Figure 30 : Segmentation of mobile payment systems . 45

Figure 31 : Example of a virtual currency model (Facebook Credits) involving four player types . 45

Figure 32 : Buying FarmCash, the virtual currency used in FarmVille, with Facebook Credits . 46

Figure 33: Poster for the film X-Men First Class with an NFC tag that lets users view the trailer with

their mobile devices 49

Figure 34: Overview of Groupe Casino's NFC solution 50

Figure 35: Audioguide on a Samsung Smartphone at the Cité de l'Architecture in Paris, controlled

by tapping an NFC tag with an NFC mobile device 50

Figure 36: Posters designed for restaurants by Atuch, allowing customers to download menus

directly by tapping an NFC tag or scanning a QR code 51

Figure 37: Sony Ericsson's Xperia programmable tags, which can trigger an action on a Sony

mobile device 51

Figure 38: Nokia's NFC-compatible wireless speaker for pairing with a Nokia NFC mobile phone via

Bluetooth . 52

Figure 39: Exchanging business cards between two Nokia NFC mobile phones 53

Figure 40: Passing security and boarding gates at Toulouse airport, France, using a boarding pass

stored in an NFC mobile device. . 53

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