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NFC & Mobile Payments

3.8.2. Between two NFC mobile devices . 29

4. Market structure 30

4.1. Market evaluation . 30

4.1.1. Initiatives around NFC . 30

4.1.2. NFC mobile devices 35

4.2. The main applications and uses for NFC . 37

4.2.1. NFC mobile payments and micro-payments 37

4.2.2. Non-NFC mobile payments . 42

4.2.3. Transportation . 47

4.2.4. Other applications 48

4.3. Business models and added value of NFC mobile technology 55

4.3.1. Automation 56

4.3.2. Transportation . 56

4.3.3. Commerce and payments . 57

4.3.4. Advertising . 60

4.3.5. Public services . 61NFC & Mobile Payment

5. Strategies from key players 62

5.1. The value chain 62

5.1.1. The NFC mobile payments value chain . 62

5.1.2. The transportation value chain 62

5.1.3. Details and role of the various stakeholders 63

5.2. Profiles of key players 65

5.2.1. Mobile service providers 65

5.2.2. Payment systems 68

5.2.3. Mobile operators 70

5.2.4. Mobile device manufacturers . 74

5.2.5. Manufacturers of NFC chips, SIM cards and microSD cards . 79

6. Strategic analysis 83

6.1. Technical maturity of NFC 83

6.1.1. Norms and standards 83

6.1.2. NFC mobile devices 84

6.1.3. Infrastructures 84

6.2. Numerous initiatives . 85

6.3. Challenges around usage 86

6.4. Business models and ecosystem . 87

6.4.1. Complex business models . 87

6.4.2. An overcrowded ecosystem . 88

6.4.3. Competing technical architectures . 88

Tables

Table 1: Comparison of different near-field wireless communication technologies . 13

Table 2: Summary of the major, recent initiatives around NFC 31

Table 3: Worldwide data for the volume of transactions made on mobile devices 34

Table 4: Number of users using mobile devices as a payment method, by region . 34

Table 5 : List of main card reader mobile plug-in solution providers 43

Table 6: Business model comparison between transportation and commerce/payments . 55

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