The AOL On Network today announced that its app is now available for download on Xbox 360®, giving 40 million Xbox LIVE® subscribers access to a wide selection of rich, high-definition videos. AOL On recently launched an updated version of its connected TV app that features ad-serving capabilities. With the addition of Xbox 360 to the line-up of supported platforms, which includes Samsung, Roku and Sony devices, advertisers will be able to access a wide swath of highly engaged users.
The AOL On app will give Xbox LIVE users access to a constantly updated selection of The AOL On Network’s library of more than 420,000 short-form videos, which includes AOL original content from properties like Huffington Post, Engadget and TechCrunch, as well as from content partners like Reuters, AP, BBC, E!, ET Online, Sugar, Splash News, CNET and Martha Stewart. With Xbox LIVE subscribers spending more and more time on Xbox 360 playing games, watching videos and listening to music, The AOL On Network’s vast video catalog is a great way to catch up with fresh and relevant content at any time.
“Since inception, our mission has been to make the entertainment people love more amazing on Xbox,” said Ross Honey, general manager of Xbox LIVE Entertainment and Advertising. “Adding the AOL On app allows us to further this mission by creating a one-stop shop entertainment destination for users to partake in their favorite Xbox activities, whether it’s gaming, watching videos, listening to music or browsing the web.”
AOL On’s Xbox app leverages Kinect for Xbox 360 and allows users to control the app using gestures and voice commands, allowing them to “swipe” through The AOL On Network’s vast library of professionally produced video content in order to access the video of their choice. Videos can be easily shared with the app’s built-in social functionality enabling users to sign into their Facebook accounts and instantly share their favorite videos with friends.