Harris Diamond, Chairman and CEO, McCann Worldgroup, said, "I am excited that Joyce will be leading McCann XBC. Her ideas, creativity and strategic understanding of the MasterCard brand are unparalleled.""Everything a global brand does should come from one distinct positioning and purpose," said Joyce King Thomas. "McCann XBC is being launched to ensure that MasterCard gets the creative work they deserve in every medium in every country in the world, and to ensure that every piece of MasterCard communications springs from their unique point of view."
McCann Worldgroup Introduces McCann ExtraBoldCondensed
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