Harris Diamond, Chairman and CEO, McCann Worldgroup, said, "I am excited that Joyce will be leading McCann XBC. Her ideas, creativity and strategic understanding of the MasterCard brand are unparalleled."
"Everything a global brand does should come from one distinct positioning and purpose," said Joyce King Thomas. "McCann XBC is being launched to ensure that MasterCard gets the creative work they deserve in every medium in every country in the world, and to ensure that every piece of MasterCard communications springs from their unique point of view."
Joyce King Thomas served as Chief Creative Officer of McCann Erickson in New York from 2004 through 2010. A co-creator of McCann's iconic "Priceless" campaign for MasterCard, King Thomas oversaw the MasterCard work since it debuted in 1997. She was responsible for expanding the campaign to more than 100 markets around the world. King Thomas joined McCann in New York in 1995 as Senior VP, Group Creative Director and was named Executive VP, Executive Creative Director in 1998.
About McCann WorldgroupMcCann Worldgroup delivers marketing solutions that transform brands and grow businesses. The company is comprised of a collaborative roster of best-in-class agencies that emphasize creativity, innovation, and performance, including McCann Erickson (the world's largest advertising agency network); MRM (digital marketing/relationship management); Momentum (event marketing/promotion); McCann Health (professional/dtc communications); CRAFT (global adaptation and production); UM (media management); Weber Shandwick (public relations); and FutureBrand (consulting/design). SOURCE McCann Worldgroup