This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

McCann Worldgroup Introduces McCann ExtraBoldCondensed

NEW YORK, Dec. 18, 2012 /PRNewswire/ -- McCann Worldgroup today announced the formation of McCann ExtraBoldCondensed (McCann XBC), a division built around one of the agency's largest global clients, MasterCard.  Joyce King Thomas, the former chief creative officer of McCann New York and a co-creator of the MasterCard "Priceless" campaign in 1997, returns to McCann Worldgroup and will serve as President, McCann XBC.

McCann XBC, based in New York, offers both the focus of a small, integrated team and the scale of McCann, regardless of geography and in tandem with all the IPG agencies currently servicing MasterCard in over 112 markets around the world. This line-up of IPG agencies includes McCann Erickson, R/GA, Octagon, UM and MRM.

"MasterCard has become over the years one of the most valuable brands in the world," said Alfredo Gangotena, CMO, MasterCard. "With the passion of Joyce and the assemblage of talent, I am very excited about the future as we continue to build one of the most iconic brands in the world."

The McCann XBC leadership team will include, in addition to Joyce King Thomas as President: Richard O'Leary, currently global account director for MasterCard, as Managing Director; and Devika Bulchandani, managing director for global strategy, as Global Strategy Director. McCann XBC will report to Luca Lindner, President, Americas, Middle East and Africa, McCann Worldgroup.

"MasterCard is a great brand and we are proud of the work we have done and are excited about the opportunity to build on its iconic status," said Lindner. "The world is an infinitely more complex place than it was when we began. McCann XBC was created to turn that complexity into opportunity. And to ensure that MasterCard is getting ideas that propel their business forward, in every country, in every medium."

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,039.49 +60.36 0.36%
S&P 500 1,992.37 +5.86 0.30%
NASDAQ 4,532.1040 +5.6220 0.12%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs