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If Paying Full Retail Is A Sticking Point, Is The Cure

RINGWOOD, N.J., Dec. 18, 2012 /PRNewswire/ -- U.S. shoppers spend well over $250 billion online, a number that is growing each year. Unfortunately, many of these online shoppers are paying full retail prices for the items they purchase., an online coupon and cash back shopping website, is aiming to change that. The company scours the Internet daily to find the best coupon codes, deals and sales, which they pass along to their members. Membership at is 100% free for shoppers.

"I don't believe in paying full retail," says CEO Scott Fitterman. "We make it our mission to ensure no one else pays full retail either. Not only do we find the best money-saving offers for our members, we make sure they get the highest possible cash back rates to make already great deals even better."

The cash back service is uniquely proactive: shares a percentage of the commission the company earns on its sales, and if members don't receive cash back in their account within seven days of a transaction, the team follows up to make sure members get the funds they've earned. The company issues checks to members who have accumulated $10 or more in cash back rewards each quarter.

The company, which was founded in 2007, partners with more than 4,000 merchants, including well-known stores like Walmart, Best Buy, Nordstrom,, Juicy Couture, Target, The Home Depot and thousands of others. Deals, sales and cash back rewards are all part of helping members save money, but the team has another goal in mind: to assist those who are new to online shopping with crossing the digital divide.

"There's a reason online shopping is growing by leaps and bounds," Fitterman observes. "When people learn they can save up to 30% off every purchase just by entering a coupon code and earn cash back rewards at the same time, they're excited about it. But it's also a great way to avoid the hassles of the brick-and-mortar shopping experience. There's typically no sales tax for online purchases, and these days, most merchants offer generous return policies and free shipping, so there's no reason not to shop online. We want to help people who have never used a coupon code or taken advantage of a cash-back offer before to make the switch."

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