SAN MATEO, Calif., Dec. 18, 2012 /PRNewswire/ -- NetSuite Inc. (NYSE: N), the industry's leading provider of cloud-based financials / ERP software suites, today announced that leading commerce businesses are leveraging NetSuite SuiteCommerce to pursue their strategic 2013 New Year's resolutions of growing their bottom line through greater business efficiency and an enhanced user shopping experience. EnergyFirst, Leland Fly Fishing, Jafrum International and KASK America have joined the growing list of companies exceeding their resolutions with NetSuite SuiteCommerce's web storefront, order management, marketing, inventory management, financials, and customer support. In doing so, these organizations have benefitted from lower operational costs, while delivering the exceptional customer experiences that build customer loyalty.
Providing quality specialty products to a broad audience has always required highly-efficient business operations and a special focus on the customer experience to reach and serve new customers. Unfortunately, first-generation commerce systems present numerous limitations and complexities that undermine these efforts, including the inability of eCommerce point-solutions and legacy back-end systems to easily integrate and cost-effectively scale. Worse, such systems often limit visibility into lifetime value by producing multiple fragmented data sets on customers, inventory and financials. As a result, organizations lack the visibility into their own operations to identify and address inefficiencies, and, even more concerning, the knowledge of individual customers required to appropriately engage with them.
"The complexity facing merchants is growing on multiple fronts. It's virtually impossible to address all of them with the spaghetti IT architectures of yesteryear," said Andy Lloyd, General Manager of Commerce, NetSuite. "NetSuite SuiteCommerce unleashes the power of the cloud to ratchet up business efficiency and delight the omnichannel customer through a uniquely-personalized experience. Having positioned themselves to achieve their own business resolutions, these companies can focus on the needs of their customers."
Based on the NetSuite "Commerce as a Service" (CaaS) architecture, SuiteCommerce provides a suite of fully-integrated, cloud-based commerce capabilities that address these issues and deliver critical business advantages: