Chevron Products Company, a Chevron U.S.A. Inc. division, maker of the Delo ® brand of technologically advanced engine oils, lubricants and coolants, today announced the company has expanded its commitment to customer and market education by introducing an upgraded portion of its ChevronDelo.com website. The newly expanded “Expert Knowledge” section will offer video and written material to address key market issues of interest to both its on- and off-highways customers. Some of the topics to be addressed on the site include Fuel Economy, Emissions Regulations and PC-11 – the new diesel engine oil category under development, slated for introduction in 2016.
“We currently hold over 250 customer-focused educational events per year,” said Jim Gambill, Delo commercial and industrial brand manager, Chevron Lubricants. “While we will continue to meet with customers face-to-face, we see a clear value in bringing some of this content online. At Chevron, we have always believed that to be a true business partner, you must share your market expertise as well as provide customers with exceptional products. The updated ChevronDelo.com site is just one way we continue to help our customers be successful in their businesses.”
The site will be updated on a regular basis and will include insight from Chevron subject matter experts on best practices and important topics. Jim McGeehan, Chevron’s global manager, heavy-duty diesel engine oil technology and the chairman of the ASTM heavy-duty engine oil classification panel, which is charged with setting limits and verifying testing for the development of API oil classifications, will be a regular contributor to the site, providing updates on the development of PC-11.
A Legacy of Lubricant EducationChevron has a long history of educating the lubrication industry, the markets it serves and its customers about key technologies and issues. The now retired Lubrication Magazine, which was first published by Texaco and then Chevron, provided detailed technical insight, for over 95 years, into lubricant-related topics ranging from oil category changes to bio-diesel to hydraulics and oil analysis. Each year, the company works with its family of marketers to host Delo-branded educational events around the country. These events tap into the market expertise and product knowledge of both Chevron and its lubricant marketers to help deliver bottom-line performance improvements to customers. Within the agriculture community, Chevron has hosted countless educational events at regional agriculture shows across the country to help these customers improve their businesses, so they can continue to put food on plates around the country.
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