The ACTIVE Network, Inc. (NYSE: ACTV)
, the leader in cloud-based Activity and Participant Management™ (APM) solutions, is ending 2012 with a bang. Its Business Solutions Group recently reported major successes for customers using their event management technology solutions for business events. The achievements underscore ACTIVE Network’s ability to help organizations of any size power smart events through its suite of solutions that are designed to improve event efficiency and management, deepen attendee engagement and help organizers grow their businesses through better leads and intelligence.
“Despite the fact that events are such a huge part of an organization’s spend, many companies do not have insight into the data necessary to maximize their investment because they’re relying on multiple point solutions to manage their events,” said JR Sherman, Senior Vice President of Business Solutions at ACTIVE Network. “Our Business Solutions Group offers organizations a single, comprehensive event management suite and as a result, many of our customers have the ability to achieve significant results.”
ACTIVE Network’s event management technology solutions—Conference™, RegOnline®, StarCite® Strategic Meetings Management (SMM) and the StarCite® Supplier Marketplace—are helping deliver efficiency, savings and growth to a wide range of organizations. Among the successes:
Program Expansion and Year-Over-Year Savings at Nestlé
Nestlé in the U.S. has continued to expand its strategic meetings management program powered by ACTIVE Network’s StarCite SMM solution. Their program has expanded from managing 150 meetings when it started, to more than 500 meetings a year. Nestlé continues to garner savings year-over-year through various cost reduction initiatives. Additionally, the meetings management team provides detailed meeting analytics on spend, savings and forecasting to their key stakeholders on a regular basis.
“StarCite technology has provided the backbone for us to automate and streamline our processes,” said Nancy Teresa, Procurement Manager, Travel and Event Planning at Nestlé. “With the centralized portal and data collection, we’re able to see our event spend as a category versus having to track it throughout various expense reports.”