QlikTech, (NASDAQ:QLIK) a leader in Business Discovery – user-driven Business Intelligence (BI), today announced that Loren Bast, director of business intelligence at Cheezburger, has been named one of Computerworld's 2013 Premier 100 IT Leaders. Cheezburger, a QlikTech customer since 2011, is a Seattle-based online humor network responsible for the popular FAIL Blog and LOLcats meme. The company began with the website “I Can Has Cheezburger?” and has since launched or acquired over 30,000 sites.
In 2011, Cheezburger deployed QlikView with the goal of growing its user base and ensuring that site visitors were happy with the company’s services. Bast and his team knew this could be accomplished by understanding what features on the Cheezburger site were driving engagements and visits, and which were not. Bast and his team began to understand of the company’s web activity on a much more granular level, giving them a better assessment of the overall health of the company. Bast can now log the core activities that users engage with, such as page views, content submissions, email behaviors, and so on. The results have changed the company’s behavior. Now, if a new website feature is launched and doesn’t perform, the team receives alerts in critical reporting dashboards that allow them to correct their course.
Each year, IDG’s Computerworld – the IT media brand dedicated to providing peer perspective, IT leadership and business results – announces the 2013 Computerworld Premier 100 IT Leaders honorees, as well as highlights for the Premier 100 IT Leaders Conference. The awards program features leaders, from both the technology and business sides of companies, for their exceptional technology leadership, innovative solutions to business challenges and effective management of IT strategies.
“Loren and the Cheezburger team understand the important relationship between data and business growth,” said Jeff Boehm, vice president of global product marketing at QlikTech. “By taking an innovative approach to how information can be utilized, Loren has helped Cheezburger continue to expand, and in the process set himself apart from other leaders in IT. We’re very happy to see Loren recognized for his accomplishments and think he is an exceptional choice for Computerworld’s Premier 100 IT Leaders list.”
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