This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

Exclusive: Best Buy Employees Wanted to Partner With Amazon

Amazon could also offer an option at checkout that provides same-day home delivery and a Geek Squad member to set up a product and educate the buyer on it in their home.

Of course, the two companies would split fee-based revenue on these transactions. To sweeten the pot for Amazon, Best Buy might even have to work some sort of deal where, in exchange for an equity investment from the company, it shares a portion of its overall revenue with Amazon.

Sounds crazy, but it's nothing compared to the fleecing Apple (AAPL) gives wireless carriers who subsidize iPhones or the beating big content programmers put on cable and satellite operators.

Desperate times call for desperate measures. Amazon is taking revenue from Best Buy no matter what. If Best Buy can find a way to make a partnership attractive, the revenue doesn't merely evaporate into Bezos' pockets and Best Buy can become relevant again.

Brick and mortar: Earlier this month, Bezos told Charlie Rose he would not rule out erecting physical Amazon locations. It would have to make sense and be unique. Any partnership with Best Buy could include full rights to a handful of its retail locations where Amazon could open up flagship stores.

This is all back of the envelope brainstorming, but you get the point.

There are people jettisoned from Best Buy who wanted to have this type of conversation. I am certain that folks with the same or similar sentiment still exist at the company.

Why Best Buy would stifle such creativity is beyond me. I'm not sure who is responsible -- the previous management regime, the current CEO, the board or another bloc -- but somebody needs to get to the bottom of this and demand change, not lip service.

--Written by Rocco Pendola in Santa Monica, Calif.

Rocco Pendola is TheStreet's Director of Social Media. Pendola's daily contributions to TheStreet frequently appear on CNBC and at various top online properties, such as Forbes.
3 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG
AMZN $383.98 -0.21%
BBY $37.55 0.00%
AAPL $130.18 -0.18%
FB $80.41 0.00%
GOOG $555.48 0.00%

Markets

DOW 18,214.42 -10.15 -0.06%
S&P 500 2,110.74 -3.12 -0.15%
NASDAQ 4,987.89 +20.7530 0.42%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs