, part of Sapient (NASDAQ: SAPE), has been named the Global Digital Marketing Partner of the Year for 2012 by leading digital marketing and media solutions provider,
. The award, presented today at Adobe’s global sales meeting in Las Vegas, recognizes SapientNitro as the top-performing partner for digital marketing and celebrates the extraordinary work the two companies have achieved together throughout 2012.
"We are incredibly proud to have worked alongside Adobe executives and client teams throughout the year to make amazing things happen for our clients,” said Piyush Patel, director of technology at SapientNitro. “By focusing as a team on solving our clients’ toughest challenges and maximizing their opportunities, together with Adobe, we have created innovative new business models and award-winning multi-channel experiences that leverage analytics, technology and creativity to drive deeper brand-consumer relationships."
SapientNitro’s partnership with Adobe has driven marketing solutions that transform a brand’s storytelling experience, while also enhancing the ability to generate value more quickly and efficiently. This has resulted in breakthrough work for such blue-chip companies as NASCAR, Hyatt and United Health Group. The solutions delivered to these and many other global clients led to enhanced customer interaction and loyalty across channels, accelerated time to market and improved operational efficiencies.
“The always-on consumer who is tied to mobile and social experiences is forcing brands to look at new ways to relate to their audiences,” said Bill Rusitzky, global vice president, Strategic Alliances at Adobe. “Our partnership with SapientNitro enables us to leverage Sapient’s ability to integrate brand, digital and commerce, with Adobe’s innovative technologies, to come up with breakthrough solutions and drive faster time to value for our clients. This mix of data, technology and imagination enables us to more effectively serve our joint clients in this ever-changing technology landscape.”
This year’s award marks yet another milestone in the productive alliance between the two companies, with Adobe naming SapientNitro European Partner of the Year in 2011 and Global Partner of the Year in 2010.