Foursquare has been moving away from the personal check-in to being known as a service that tells you where your friends are, what they're doing, and giving you suggestions for where you can spend your money. All those things are very interesting for Apple -- especially remembering that Apple is going to be making a big push to get in your car as well in the coming years.
Apple already has a good partnership with Yelp (YELP), but I don't see why buying Foursquare would threaten that.
Eddy Cue is the guy at Apple who will make the call on whether he wants to own this asset or not.
It is interesting that he's starting to use the service himself. Maybe he's just kicking the tires. But to try it out on a Wednesday at Apple and then the next day across the country in the same town as where Foursquare is based? I would guess discussions are already far along the tracks.We'll see. At the time of publication, the author was long AAPL.
Follow @ericjackson This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.
Check Out Our Best Services for Investors
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Model portfolio
- Stocks trading below $10
- Intraday trade alerts