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TheStreet Open House

Comcast More Than Doubles Spanish-Language On Demand Content On TV And Online With Xfinity Latino

Stocks in this article: CMCSA CMCSK

Comcast, a global media and technology company, today announced the launch of Xfinity Latino, an updated suite of video products and services developed exclusively to serve Hispanic customers. Xfinity Latino delivers ten new popular Hispanic channels as well as doubles Comcast’s Hispanic On Demand content on TV and online.

The upgraded channel lineup includes new television networks such as BabyFirst TV Americas Español, beIN SPORT Español, Centroamerica TV, LAS (Latin American Sports), Pasiones, and Vme Kids. Subscribers will also get access to alternate feeds of Telefutura, Telemundo and Univision, giving customers access to watch or record programs from both East and West Coast broadcasts from all three channels. In addition, Xfinity digital customers will receive the new interactive Xfinity Latino Entertainment channel.

Xfinity Latino Entertainment is an exclusive interactive channel for Comcast customers that keeps them updated on programming highlights and helps them maximize their viewing experience using easy-to-use interactive features. For the first time, the channel enables customers to navigate and directly access On Demand content using an embedded interactive menu. The channel is hosted by a variety of TV personalities from Telemundo and also includes how-to video tutorials, recommendations for available On Demand content on TV and online as well as future primetime coverage of special events and programming.

These new offerings represent the most complete and compelling upgrade of the Xfinity TV Hispanic lineup since its introduction.

"Xfinity Latino is the result of years of planning and innovation focused on delivering the best Spanish-language video experience for customers," said Ruben Mendiola, vice president and general manager of Multicultural Video Services. "As a Hispanic, I’m proud that Xfinity Latino brings together the very best programming channels, exclusive content, flexibility, convenience and value that Hispanics are looking for today."

With the addition of beIN SPORT Español and LAS, Xfinity will have one of the most comprehensive Spanish sports lineups covering all Spanish League (La Liga) soccer matches, South American World Cup qualifiers, baseball from Cuba, and baseball, basketball and volleyball from Puerto Rico, in addition to wrestling, boxing and Mexican rodeo.

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