C-MAX hybrid sales totaled 4,848 in November, up 52 percent month-over-month. November marked the first month both C-MAX Hybrid and C-MAX Energi plug-in hybrid were available on dealer lots.
Fuel economy, hybrid demand growsNew vehicle buyers across the industry rate good fuel economy as the No. 1 purchase reason according to Ford research conducted by Maritz.
Consumer adoption of hybrid technologies has slowly grown over the last several years, but research shows 60 percent of today's buyers are considering hybrid vehicles. And, for the first time ever, electrified vehicle sales captured nearly 4 percent of the total industry in November.
"Fuel economy has become the No. 1 purchase consideration as customers try to save money at the pump," says O'Donnell. "C-MAX hybrids highlight Ford's commitment to offer customers the power to choose leading fuel economy across our lineup."With the highest conquest rate in the Ford lineup at 64 percent, C-MAX hybrids continue to draw new customers to the Ford brand. Toyota Prius is the No. 1 competitive trade-in, followed by Honda CR-V – demonstrating early appeal with both hybrid buyers as well as more mainstream customers. C-MAX Hybrid and C-MAX Energi plug-in hybrid comprise Ford's first-ever dedicated hybrid range. C-MAX hybrids headline Ford's transformed lineup, which features eight models with 40 mpg or more, building on the company's commitment to give fuel-efficiency-minded customers the power of choice. More information about C-MAX Hybrid and C-MAX Energi can be found here. About Ford Motor CompanyFord Motor Company (NYSE: F) , a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 172,000 employees and 65 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com . SOURCE Ford Motor Company
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