Unlocking the power of big data, mobile and social media will transform digital marketing in 2013, according to 25 experts featured in global interactive marketing provider ExactTarget’s (NYSE:ET) new Inspired Marketing Predictions guide released today.
The guide features predictions for emerging trends across email, mobile, social, cross-channel and marketing automation from industry leaders, including Adobe, Direct Marketing Association, ExactTarget, Microsoft, Scotts Miracle-Gro and Urban Airship.
“The new year provides new opportunities for marketers to create innovative, customer experiences that build loyalty and deliver business results across email, mobile, social media and the Web,” said Tim Kopp, ExactTarget’s chief marketing officer. “The Inspired Predictions Marketing guide provides exclusive industry-leading advice to inspire and enable organizations around the world to transform their business with digital marketing.”
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