Just in time for the holidays, Lancôme, the world’s leading luxury beauty brand, has launched its new mobile and tablet storefronts providing a consistent brand experience wherever their consumer chooses to engage. A key driver in the brand’s efforts to bring Lancôme’s French flair to women everywhere, the Lancôme experience is available across multiple touch points. The new mobile experience sites were designed and implemented by SapientNitro (NASDAQ: SAPE), an agency valued for its leading work in mobile and omni-channel customer experience, and leverages the Demandware (NYSE: DWRE) Commerce platform – the digital commerce solution also powering Lancôme’s ecommerce website, www.lancome-usa.com.
Lancôme, SapientNitro and Demandware partnered to launch a unique online experience that enhances the overall shopping experience for the always on-the-go consumer. While delivering customer loyalty and reward programming, Lancôme is extending its brand experience across multiple devices by offering a new mobile site, tablet application and a holiday gift guide – “The Art of Gifting Beautifully” - for its elegant consumers. The newly launched mobile site provides consumers with a seamless shopping experience as well as:
- Sophisticated product detail pages that incorporate color swatching, videos, how-to information, and customer reviews
- Improved category browsing and visual flow providing a richer interface
- Optimized user experience throughout the site for touch browsing and navigation
- Streamlined and simplified checkout alleviating distractions and keeping interaction clean and simple
“Our customers are looking to experience and purchase Lancôme products in many different ways. We’re providing her with the opportunity to do so, while extending the service and experience of Lancôme beyond the department store,” said Alessio Rossi, VP of Digital Strategy. “As service is paramount to our brand, choosing the right partners was critical, and we feel very confident in our decisions to partner with Demandware and SapientNitro.”