NEW YORK, Dec. 17, 2012 /PRNewswire/ -- Omnicom Media Group agency PHD US has named Kim Bates Head of Brand Planning, a new practice within the agency. In this role, Bates will lead a team charged with igniting creativity and brand behavior across the media ecosystems, ensuring an alignment between brand and media environments that mirrors the alignment between consumers and media platforms.
Explaining the rationale in adding a capability that has traditionally resided within creative agencies, PHD Chief Strategy Officer Steve Piluso says, "If you start with the premise that media is about connecting brands with consumers, it's critical that you approach each connection opportunity with an equal level of insight about both the brand and the consumer. This move ensures that the brand behavior is given equal consideration with consumer behavior as we create those connections for our clients."
Bates brings a wealth of expertise and experience to her new role, earned on both the client and creative agency side across a broad spectrum of categories. As Corporate VP of Brand and Communications Strategy at Time Warner Cable, she led the company's (year) Brand Refresh initiative, including a new visual identity system and naming architecture across the organization – an effort that encompassed everything from marketing communications to trucks and uniforms. She was also responsible for insights-driven integrated communications strategies, with special focus on impact and implications of the connected home.
Prior to Time Warner Cable, Bates was a Director of Strategic Planning and Trends at the Kaplan Thaler Group, developing brand strategy, integrated communications strategy and fresh consumer insights across apparel, packaged goods and beauty accounts such as Champion, P&G Haircare and Revlon. Earlier, she was a Director of Strategic Planning and Trends at the Arnell Group, pushing the strategic boundaries across branding, advertising, design and innovation working across all categories including luxury, fashion, packaged goods, entertainment, kids, automotive and technology.
Select the service that is right for you!COMPARE ALL SERVICES
Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
24/7 market commentary from Jim Cramer and 20+ veteran Wall Street gurus. Get access to the latest trading ideas on stocks, options, and ETFs as well as a real-time forum to see the pros exchanging their investment ideas.
- Jim Cramer + 20 Wall Street pros
- Intraday commentary & news
- Real-time trading forum
- Actionable trade ideas
All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.
- Real Money + Doug Kass + 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV