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PHD Taps Kim Bates To Lead New US Brand Planning Practice

Stocks in this article: OMC

NEW YORK, Dec. 17, 2012 /PRNewswire/ -- Omnicom Media Group agency PHD US has named Kim Bates Head of Brand Planning, a new practice within the agency.  In this role, Bates will lead a team charged with  igniting creativity and brand behavior across the media ecosystems, ensuring an alignment between brand and media environments that mirrors the alignment between consumers and media platforms.

Explaining the rationale in adding a capability that has traditionally resided within creative agencies, PHD Chief Strategy Officer Steve Piluso says, "If you start with the premise that media is about connecting brands with consumers, it's critical that you approach each connection opportunity with an equal level of insight about both the brand and the consumer.  This move ensures that the brand behavior is given equal consideration with consumer behavior as we create those connections for our clients."

Bates brings a wealth of expertise and experience to her new role, earned on both the client and creative agency side across a broad spectrum of categories. As Corporate VP of Brand and Communications Strategy at Time Warner Cable, she led the company's (year) Brand Refresh initiative, including a new visual identity system and naming architecture across the organization – an effort that encompassed everything from marketing communications to trucks and uniforms. She was also responsible for insights-driven integrated communications strategies, with special focus on impact and implications of the connected home.

Prior to Time Warner Cable, Bates  was a Director of Strategic Planning and Trends at the Kaplan Thaler Group,  developing brand strategy, integrated communications strategy and fresh consumer insights across apparel, packaged goods and beauty accounts such as Champion, P&G Haircare and Revlon. Earlier, she was a Director of Strategic Planning and Trends at the Arnell Group, pushing the strategic boundaries across branding, advertising, design and innovation working across all categories including luxury, fashion, packaged goods, entertainment, kids, automotive and technology.

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