This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Apple Stores Packed This Weekend; Will the Stock Pop?

Stocks in this article: AAPL AMZN SBUX

During that 16-minute call, I stood next to the long counter in the back of the store. About eight to 10 employees staff this counter, armed with mobile-payment devices and product neatly stacked behind them. Folks typically line up at this counter when they know what they want.

The sales I saw in this part of the store do not include the deals Apple Store employees closed elsewhere on the floor.

iPad mini was easily the most popular product going out the door during the time I spent at the Fifth Avenue Apple Store. During my 20-plus minute stint at the back counter (which includes the phone call and the time it took for my purchase), I saw too many minis to count get sold. We're talking several per minute, easy.

And folks were not spending $329 for the device. That's because the 16GB mini was out of stock. I paid $429 for a 32GB WiFi-only model. For the record, as of this past weekend, all iPad mini models at the Apple Web site list as "available to ship" in one week. Both the regular iPad and iPhone 5 are "in stock" online.

I took to Twitter with my observations. Folks from across the country responded. Stores in Columbus, Atlanta, Seattle, Miami and throughout New England were, according to these accounts, packed and had product moving out the door rapidly.

Here's what I think is happening.

Overall, brick-and-mortar retail will hit expectations in line or slightly above/slightly below. Digital sales will see a considerable pop, particularly via mobile platforms. Apple and (AMZN), by a mile, end up the two retailers that dominate holiday shopping.

And, of course, Starbucks benefits from all of this wandering around urban shopping streets and suburban malls.

If consumers are not holding back their wealth because of fiscal cliff/tax-related fears, they're spending it lock, stock and barrel with Apple, Amazon and Starbucks or spreading it thin across a myriad of relatively weak and secondary players.

If I could buy three stocks into the January earnings crush, I would get long AAPL, AMZN and SBUX. Outside of these three, there's really not another strong and reliable retail player.

I like AMZN and SBUX now, in smallish regular doses, but not AAPL, not right now. There's too much noise, too much profit taking and too much uncertainty. In a couple of weeks (or less), whispers of Apple's holiday supremacy and it's January earnings report will put that to rest for at least the first several months of 2013.

--Written by Rocco Pendola in Santa Monica, Calif.

Rocco Pendola is TheStreet's Director of Social Media. Pendola's daily contributions to TheStreet frequently appear on CNBC and at various top online properties, such as Forbes.
2 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs