This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Empire Life Powers Customer Centricity With Informatica

TORONTO, Canada and REDWOOD CITY, Calif., Dec. 17, 2012 (GLOBE NEWSWIRE) -- News Facts:
  • The Empire Life Insurance Company (Empire Life), one of the leading life insurance companies in Canada, is standardizing on the Informatica Platform to power customer centricity and maximize return on data enterprise-wide.
  • Informatica Corporation (Nasdaq:INFA), the world's number one independent provider of data integration software, today announced that Empire Life is creating an unified data environment, dubbed the "customer experience framework," using integrated Informatica Platform components including Master Data Management, Enterprise Data Integration and Data Quality.
  • By providing effective management of customer information, Empire Life is better positioned to deliver on its focus to become a customer-centric organization that is able to work with its distribution partners to deliver value-added products and services to customers throughout their life stages.
  • The various components of the Informatica Platform will enable Empire Life to increase the value of its data by ensuring that the information available to its hundreds of business users is:
  • Holistic and timely - Informatica PowerCenter Advanced Edition for enterprise data integration is being implemented to integrate data across Empire Life back-office systems, CRM systems, call center technologies and collaborative applications. PowerCenter also delivers data at virtually any speed, from real-time to batch, to drive knowledge-based product and marketing decisions and customer interactions.
  • Authoritative - Informatica MDM (Master Data Management) for multi-domain master data management is underpinning a master data hub to feed authoritative master data to consuming applications, business users and customer-facing personnel. The initial implementation for managing customer master data will be extended in a later phase to also manage product master data on the same MDM platform.
  • Trustworthy - Informatica Data Explorer will enable data to be profiled for hidden risks and structural issues and stop quality problems from spreading in Empire Life data. Informatica Data Quality will enable Empire Life to address and proactively manage data quality across its information environment. 
  • Informatica will also help reduce the cost of data at Empire Life by reducing overall data management expense and effort, simplifying the IT infrastructure and reducing the costs of key customer-facing operations.
  • Empire Life is collaborating with Informatica partner Adastra and with Informatica Professional Services to optimize its customer-centricity project and Informatica deployment.

Tweet this : #EmpireLife Powers Customer Centricity with @InformaticaCorp http://bit.ly/TXTw1Y #dataintegration #EnSW

Supporting Quotes
  • "The Informatica Platform will have a transformative effect on how we function as a business and align ourselves to meet the needs of our customers," said Kevin Arbour, vice president, Enterprise Services and Technologies, Empire Life. "We selected Informatica for the strength of its products, which we felt fit very well with our objectives, and for its strong partner ecosystem in Canada. The expertise and professionalism we've experienced from Informatica has been exemplary and we have a large pool of resources upon which to draw as we proceed on our customer-centricity journey. It's been a great journey so far and we expect that to continue."
  • "Customer profiles and expectations are changing radically around the world, and not just for financial services firms like Empire Life, but across all industries," said Ron Reed, general manager, Canada, Informatica. "Organizations need to be able maximize their return on data in order to efficiently and fully meet those expectations. The Informatica Platform empowers companies to access, integrate, trust and manage their information assets in their drive toward increased competitiveness."

About Empire Life

A subsidiary of E-L Financial Corporation Limited and in business since 1923, Empire Life helps Canadians build wealth and protect their financial security with competitive individual and group life and health insurance, investment and retirement products. The company's vision is to be the leading, independently owned, Canadian financial services company committed to simplicity, being easy to do business with and having a personal touch.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG

Markets

DOW 17,730.11 -27.80 -0.16%
S&P 500 2,076.78 -0.64 -0.03%
NASDAQ 5,009.2140 -3.9090 -0.08%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs