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Warner Bros. Consumer Products Unveils Worldwide Licensing Program For The Hobbit: An Unexpected Journey

BURBANK, Calif., Dec. 14, 2012 /PRNewswire/ -- Calling all fans of Middle-earth – Warner Bros. Consumer Products (WBCP) has teamed up with a slate of renowned global licensees to capture the adventure of the eagerly awaited blockbuster film The Hobbit: An Unexpected Journey, a production of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM). From Academy Award®-winning filmmaker Peter Jackson, The Hobbit: An Unexpected Journey is first in a trilogy of films based on the classic tale from J.R.R. Tolkien and has licensees from around the world lined up to support the epic saga.

(Photo: http://photos.prnewswire.com/prnh/20121214/LA30249-a)

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(Logo: http://photos.prnewswire.com/prnh/20121214/LA30249LOGO-f)

As The Hobbit: An Unexpected Journey hits theaters today, December 14, 2012, an array of products inspired by the film will be available at retailers worldwide, with several products also available at HobbitShop.com.

"The enduring popularity of the world of Middle-earth places The Hobbit Trilogy in a unique category of film franchises with the ability to delight fans for generations to come," said Brad Globe, President, Warner Bros. Consumer Products.  "We work closely with our impressive roster of licensees to create products that capture the spirit of this fantastically imagined world and give fans a chance to immerse themselves, once again, in Middle-earth with their favorite stories and characters off-screen."

With the release of The Hobbit: An Unexpected Journey, WBCP is excited to unveil its vast licensing and merchandise program supporting this highly anticipated film.  Co-master toy licensees The Bridge Direct and Vivid Group bring an assortment of highly detailed action figures, collector's figures, and role play toys in support of the film.  Also lighting up the toy aisles is LEGO with a LEGO Games build-and-change construction game, as well as an array of construction sets inspired by key moments from the film; and global partner Rubie's Costume Co. with a detailed line of costumes and accessories based on the film's legendary characters.

Additional key licensees include collector-favorites such as Weta Workshop, with richly detailed prop replicas from the same studio responsible for props in the film; The Noble Collection with high-quality collectibles; and United Cutlery with collector weaponry replicas.  In apparel, perennial favorite Bioworld, and niche retailer Jinx, offer classic and quirky styles to delight all fans, while Trevco brings fans fun print-to-order t-shirts, TV Mania features fantastical styles for all ages, and Elope offers a collection of apparel and accessories, among others.

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