PLEASANTON, Calif., Dec. 14, 2012 /PRNewswire/ -- Safeway Inc. and its subsidiary Blackhawk Network, one of the largest providers of prepaid and financial payments products for consumers and businesses, are helping shoppers make memorable holiday gift-giving experiences with a list of 10 Personalized and Creative Ways to Give a Gift Card.
To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/59556-safeway-inc-blackhawk-network-personalized-creative-gift-card-giving
This holiday season 80 percent of shoppers will purchase and give at least one gift card and nearly 60 percent of shoppers would like to receive gift cards for themselves, according to the National Retail Federation's 2012 holiday consumer spending survey conducted by BIGinsight. While the flexibility, convenience and fool-proof nature of gift cards has boosted their popularity, today's consumers are faced with a new holiday challenge — how to give a gift card in a way that is as personalized and special as the person receiving it. The innovative presentation ideas from Safeway and Blackhawk Network step up to that challenge.
"Shoppers appreciate the ease of giving a gift card, but they also want to see the reaction that comes when a little extra thought is put into presentation," said Mike Minasi, President of Marketing for Safeway. "By using any of our personalized and creative tips, you can make the moment exciting and memorable."As an extra perk, Safeway is offering double Rewards Points on gasoline rewards with the purchase of qualifying gift cards. From December 16 through December 31, 2012, Safeway shoppers will receive two Rewards Points for every dollar they spend in qualifying gift cards, accruing up to $1 or $2 off per gallon at Safeway fuel stations or partnering fuel stations, based on the geographic location. More information about gasoline rewards can be found at www.Safeway.com. A gift card presentation should be a reflection of both the gift card and the recipient. For example, when giving a gift card to a friend's favorite restaurant, the giver could get multiple to-go menus from the restaurant, highlight the friend's favorite dish, put the gift card in a big box and use the menus as wrapping paper. The menu itself will raise the friend's anticipation while the highlighted favorite item gives the presentation an extra personal touch.
Select the service that is right for you!COMPARE ALL SERVICES
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV