Zillow is in the midst of growing its rental marketplace for consumers and professionals. In October 2012, the company launched Zillow Rentals, a free marketplace and suite of tools for rental professionals, which includes listing distribution across the Zillow Rental Network, the largest rental network on the Web ii that also includes Yahoo!® Homes. HotPads will join the Zillow Rental Network, further broadening the marketing reach of rental professionals and landlords who join the network in reaching active renters.HotPads is Zillow's sixth acquisition in less than two years. The company recently acquired Mortech™, a provider of essential software tools to the mortgage industry. In October, Zillow acquired Buyfolio™, an online and mobile collaborative shopping platform where home shoppers can search, track, organize and discuss for-sale listings with their real estate agent and others in their personal network. In June 2012, Zillow announced the acquisition of RentJuice®, the foundation of Zillow Rentals. In 2011, the company acquired Diverse Solutions®, which helps real estate agents market their businesses and improve their personal websites, and Postlets®, a leading online real estate listing creation and distribution platform. Each of these companies also provide valuable services that support Zillow's strategic expansion beyond a traditional media model to offer a suite of marketing and business services to local professionals.
Zillow Completes Acquisition Of HotPads
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