You know what the most un-cool thing is about a power tool? Being out of power, that is what.
RIM should advertise the BlackBerry 10 keyboard smartphone as the device where you can do to the Hamptons for a week-long vacation, or survive a week under a hurricane, without needing to charge the device. Instead of a 1,400-1,900 mAh battery, a BlackBerry 10 should come with an integrated 5,000 mAh or bigger battery. Hurricane Sandy should be a BlackBerry commercial.
You should be able to talk and email incessantly for a week or more -- not seven hours as with my current BlackBerry. Seven days, not seven hours.
Nobody will complain that the device would be 4 millimeters thicker than it otherwise would have been.
RIM botched the PlayBook launch in March-April 2011 in the most epic set of ways imaginable, and it was obvious to everyone outside the company. It was like watching a car crash live.
RIM now has the capability to botch the BlackBerry 10 launch too: Just ensure that in order to buy BlackBerry 10, you have to sign a two-year contract, that you have to have a special data plan to operate it, and that it offers no significant battery life advantage over the competition.
If RIM can just clear BlackBerry 10 off those mine-fields, and the competition doesn't finally emerge with a competitive keyboard, BB 10 could become successful even with a moderate application catalog deficit.
We are all rooting for RIM now: Don't screw this one up.
At the time of publication, the author was long GOOG and AAPL.
This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.