Tech companies know full well that if you aren't picking up a laptop for Christmas or during a back-to-school sale, you likely aren't going to buy one until you need one.
With a long stretch between those two periods and the Consumer Electronics Show in January making everything they sell in December almost instantly obsolete, it's in their best interest to get as much product as they can out the door immediately. That's why you'll start seeing non-Mac laptops and even older Apple models going for as much as 20% off in the waning days of the holiday season.While you may be able to get a better deal in January if you're self gifting, this is likely the easiest way to get someone on your list a decent laptop for less.
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