Amazon is considered the pioneer of the short-format digital book. It launched Kindle Singles in January 2011. In September this year, it said it had sold 3.5 million Kindle Singles so far. Others have followed suit. Apple calls the format Quick Reads and Barnes & Noble calls them Nook Snaps.The Times is partnering with one of the early innovators in the space, a San Francisco startup called Byliner Inc., which has published nearly 50 short-form titles in its 16-month existence.
NY Times Jumps Into Mini Digital Book Market
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