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Static Guard® Teams Up With Soyon An, “American Idol” And “So You Think You Can Dance” Award-Winning Costume Designer And Stylist

Static Guard, the No. 1 brand in static-eliminating sprays, has teamed up with renowned costume designer and stylist Soyon An for the brand’s Stylist’s Secret Weapon Campaign. Throughout the campaign, Soyon will share insider styling tips with her fans, encouraging them to use Static Guard as their own secret styling weapon just like she does backstage for hit televisions shows, “American Idol” and “So You Think You Can Dance.”

As one of television’s most popular costume designers, Soyon’s extensive resume showcases experiences ranging from designing award-winning looks to dressing A-list music artists such as Shania Twain, Cher Lloyd, and most recently Taylor Swift for her performance at the American Music Awards. Whether working backstage for television’s hottest shows or designing outfits for top performers, Static Guard is always Soyon’s final accessory for the perfect look.

Behind the sets of “American Idol” and “So You Think You Can Dance,” Soyon has encountered her fair share of clingy situations. “As a stylist, I witness firsthand the importance of looking and feeling your best when you step out on the stage, whether for a high-profile event or for those everyday special moments,” commented Soyon An. “I teamed up with Static Guard to share my insider styling tricks with an audience of fashionistas who might see the hottest fashions on television and want to put together a similar look at home.”

The partnership will encompass a variety of public relations and marketing tactics including editorial features surrounding Soyon’s secrets for dressing like a star, a national consumer contest, and several appearances at fashion and television industry events.

“Earlier this year, the brand began a relationship with Hollywood stylist Phillip Bloch, and now we’re thrilled to add Soyon An to our growing roster of stylist ambassadors for Static Guard,” commented Joe Villiano, Senior Brand Manager at B&G Foods. “Soyon’s extensive knowledge in the fashion space will play a major role in reinforcing the brand’s positioning as a must-have fashion necessity for style-savvy consumers.”

Relaunching today, Static Guard’s revamped website, www.MyStaticGuard.com, will offer interactive features that will allow fashionistas to virtually experience Static Guard in a way they never have before. The new, fresh site will showcase the brand’s partnership with Soyon and other fashion ambassadors, along with a series of tools featuring how to best use Static Guard for many of life’s occasions. Consumers can get additional product information, styling tips, tricks and more from Soyon An by following Static Guard on Facebook at www.facebook.com/MyStaticGuard, Twitter at www.twitter.com/MyStaticGuard, Pinterest at http://pinterest.com/staticguard/ and YouTube at http://www.youtube.com/mystaticguard.

About B&G Foods

B&G Foods, Inc. (NYSE: BGS) and its subsidiaries manufacture, sell and distribute a diversified portfolio of high-quality, shelf-stable foods across the United States, Canada and Puerto Rico. B&G Foods’ products include hot cereals, fruit spreads, canned meats and beans, spices, seasonings, marinades, hot sauces, wine vinegar, maple syrup, molasses, salad dressings, Mexican-style sauces, taco shells and kits, salsas, pickles, peppers and other specialty food products. B&G Foods competes in the retail grocery, food service, specialty, private label, club and mass merchandiser channels of distribution. Based in Parsippany, New Jersey, B&G Foods’ products are marketed under many recognized brands, including Ac’cent, B&G, B&M, Baker’s Joy, Brer Rabbit, Cream of Rice, Cream of Wheat, Devonsheer, Don Pepino, Emeril’s, Grandma’s Molasses, JJ Flats, Joan of Arc, Las Palmas, Maple Grove Farms of Vermont, Molly McButter, Mrs. Dash, New York Style, Old London, Ortega, Polaner, Red Devil, Regina, Sa-són, Sclafani, Sugar Twin, Trappey’s, Underwood, Vermont Maid and Wright’s. B&G Foods also sells and distributes two branded household products, Static Guard and Kleen Guard.

Copyright Business Wire 2010

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