This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Static Guard® Teams Up With Soyon An, “American Idol” And “So You Think You Can Dance” Award-Winning Costume Designer And Stylist

Stocks in this article: BGS

Static Guard, the No. 1 brand in static-eliminating sprays, has teamed up with renowned costume designer and stylist Soyon An for the brand’s Stylist’s Secret Weapon Campaign. Throughout the campaign, Soyon will share insider styling tips with her fans, encouraging them to use Static Guard as their own secret styling weapon just like she does backstage for hit televisions shows, “American Idol” and “So You Think You Can Dance.”

As one of television’s most popular costume designers, Soyon’s extensive resume showcases experiences ranging from designing award-winning looks to dressing A-list music artists such as Shania Twain, Cher Lloyd, and most recently Taylor Swift for her performance at the American Music Awards. Whether working backstage for television’s hottest shows or designing outfits for top performers, Static Guard is always Soyon’s final accessory for the perfect look.

Behind the sets of “American Idol” and “So You Think You Can Dance,” Soyon has encountered her fair share of clingy situations. “As a stylist, I witness firsthand the importance of looking and feeling your best when you step out on the stage, whether for a high-profile event or for those everyday special moments,” commented Soyon An. “I teamed up with Static Guard to share my insider styling tricks with an audience of fashionistas who might see the hottest fashions on television and want to put together a similar look at home.”

The partnership will encompass a variety of public relations and marketing tactics including editorial features surrounding Soyon’s secrets for dressing like a star, a national consumer contest, and several appearances at fashion and television industry events.

“Earlier this year, the brand began a relationship with Hollywood stylist Phillip Bloch, and now we’re thrilled to add Soyon An to our growing roster of stylist ambassadors for Static Guard,” commented Joe Villiano, Senior Brand Manager at B&G Foods. “Soyon’s extensive knowledge in the fashion space will play a major role in reinforcing the brand’s positioning as a must-have fashion necessity for style-savvy consumers.”

Relaunching today, Static Guard’s revamped website, www.MyStaticGuard.com, will offer interactive features that will allow fashionistas to virtually experience Static Guard in a way they never have before. The new, fresh site will showcase the brand’s partnership with Soyon and other fashion ambassadors, along with a series of tools featuring how to best use Static Guard for many of life’s occasions. Consumers can get additional product information, styling tips, tricks and more from Soyon An by following Static Guard on Facebook at www.facebook.com/MyStaticGuard, Twitter at www.twitter.com/MyStaticGuard, Pinterest at http://pinterest.com/staticguard/ and YouTube at http://www.youtube.com/mystaticguard.

About B&G Foods

B&G Foods, Inc. (NYSE: BGS) and its subsidiaries manufacture, sell and distribute a diversified portfolio of high-quality, shelf-stable foods across the United States, Canada and Puerto Rico. B&G Foods’ products include hot cereals, fruit spreads, canned meats and beans, spices, seasonings, marinades, hot sauces, wine vinegar, maple syrup, molasses, salad dressings, Mexican-style sauces, taco shells and kits, salsas, pickles, peppers and other specialty food products. B&G Foods competes in the retail grocery, food service, specialty, private label, club and mass merchandiser channels of distribution. Based in Parsippany, New Jersey, B&G Foods’ products are marketed under many recognized brands, including Ac’cent, B&G, B&M, Baker’s Joy, Brer Rabbit, Cream of Rice, Cream of Wheat, Devonsheer, Don Pepino, Emeril’s, Grandma’s Molasses, JJ Flats, Joan of Arc, Las Palmas, Maple Grove Farms of Vermont, Molly McButter, Mrs. Dash, New York Style, Old London, Ortega, Polaner, Red Devil, Regina, Sa-són, Sclafani, Sugar Twin, Trappey’s, Underwood, Vermont Maid and Wright’s. B&G Foods also sells and distributes two branded household products, Static Guard and Kleen Guard.

Copyright Business Wire 2010

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,805.41 +127.51 0.76%
S&P 500 1,964.58 +13.76 0.71%
NASDAQ 4,483.7150 +30.9230 0.69%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs