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JetBlue's Swing For Good/Bid For Good Charitable Fundraising Campaign Raises Over $400,000 For KaBOOM! And PBS KIDS

"We are honored to be a recipient of this year's Swing for Good and Bid for Good fundraising campaign," says Darell Hammond, KaBOOM!, Founder and CEO. "We know how important play is for kids. It's great to see adults taking time out of their busy schedules to play themselves, while also supporting the next generation."

"JetBlue continues to be a supportive partner to PBS KIDS and our member stations nationwide," said Lesli Rotenberg, PBS, General Manager, Children's' Programming. "We are thankful that JetBlue selected PBS KIDS as a beneficiary of their largest fundraising campaign. The funds raised will help us continue to create media that will spark children's curiosity and expand their possibilities."

About PBS KIDS PBS KIDS, the number one educational media brand for kids, offers all children the opportunity to explore new ideas and new worlds through television, online and community-based programs. For more information on specific PBS KIDS programs supporting literacy, science, math and more, visit PBS.org/pressroom, or follow PBS KIDS on Twitter and Facebook.

About KaBOOM! KaBOOM! is the national non-profit dedicated to saving play. Children today spend less time playing outdoors than any previous generation, a fact that is having disastrous consequences on their health, achievement levels, and overall well-being. To fight this play deficit, social entrepreneur Darell Hammond founded non-profit KaBOOM! in 1996 in Washington, D.C. with a vision of creating a great place to play within walking distance of every child in America. Since then, KaBOOM! has mapped over 90,000 places to play, built more than 2,100 playgrounds, and successfully advocated for play policies in hundreds of cities across the country. KaBOOM! also provides communities with online tools to self-organize and take action to support play on both a local and national level. Hammond chronicles the founding of the organization and the importance of the cause of play in his The New York Times Best Seller A Movement to Save Play. The book, recently released in paperback, details how businesses and communities can work together to save play for children across the country. All author proceeds support KaBOOM!. For more information, visit www.kaboom.org.

About JetBlue Corporate Social Responsibility At JetBlue Airways, our commitment to corporate social responsibility goes beyond raising cause awareness.  We are dedicated to developing impactful charitable partnerships, supporting and aligning ourselves with the communities in the cities we serve, and creating significant volunteer experiences for our crewmembers.  Our focus is to create programs and opportunities and fully engage our resources to connect with our communities within the areas of Youth & Education, Community, and the Environment. In addition, we align our efforts to reflect the diverse interests and core values of our business by striving to enrich the lives of others.  Moving forward, we will sustain JetBlue's charitable efforts through continuous support and unique programs that help promote positive social and environmental change. 

About JetBlue AirwaysJetBlue is New York's Hometown Airline™ with other focus cities in Boston, Fort Lauderdale, Los Angeles, Orlando and San Juan. Known for its award-winning service and free TV as much as its low fares, JetBlue offers the most legroom in coach of any U.S. airline (based on average fleet-wide seat pitch) as well as super-spacious Even More Space seats. JetBlue is also America's first and only airline to offer its own Customer Bill of Rights, with meaningful and specific compensation for customers inconvenienced by service disruptions within JetBlue's control. Visit www.jetblue.com/promise for details. JetBlue serves 75 cities with 750 daily flights and plans to launch service to Charleston, South Carolina, Albuquerque, New Mexico, and Philadelphia, Pennsylvania in early 2013. With JetBlue, all seats are assigned, all fares are one-way, and an overnight stay is never required. For information call +1 800-538-2583 (TTY/TDD +1 800-336-5530), or visit www.jetblue.com.

SOURCE JetBlue Airways

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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